Car launches and automotive events often suit a multiple destination event format and take your delegates on a journey of their life time. The event is not only about the car launched and its features. The event should also tell a compelling story and respond to a lifestyle customers want to associate with. Choosing the right destination that excites and inspires your stakeholders is a major decision to be made in the beginning of your planning process to guarantee event success.
Different elements are thrown into the planning mix. These are the product, destination’s accessibility, logistics, media, event programme, social programme, catering, destination’s capacity and even the weather. Choosing the right destination for the car launch event will enhance car’s features and contribute to successful sales.
Spring has finally arrived and with it a desire to travel and explore nearby destinations. Strasbourg is only 2 hour drive from Heidelberg and has been for long time on my travel list. So, with expected weather of 25 degrees, two weeks ago it was the perfect opportunity to travel to Strasbourg for a day trip.
Famous for its Christmas Market, European Parliament and great reputation for wine and gastronomy, Strasbourg is a very connected city by rail, air and road from major European destinations, making it an attractive destination for meetings, incentives, conferences and exhibitions.
Imagine you’re planning a conference for 100 of your top performing partners. These folks are the best of the best so you need to pull out all the stops to make them feel VIP. You want to plan an agenda that mixes productive working sessions with relationship building activities, and of course a few leisure activities for your delegates to make memories. Afterall, work-life balance isn’t just for the office. Your delegates deserve an experience they will tell their friends and family about, and your brand can certainly benefit from being associated with the kind of emotion we feel when we are treated like a VIP.
Presumably the biggest travel trade show in the world, The ITB Berlin took place from 8-12 March in Berlin. Being known for mainly leisure industry, there is also a MICE niche emerging. SITE Germany event took place on Monday, the ITB Berlin MICE Day on Tuesday and several destinations had their representatives from the Convention Bureau to take meetings. Additionally, I met colleagues from the MICE industry. Is there a new trend emerging, where leisure and MICE merge into one trade show?
Before I come back to this question, let me tell you more about my experience in Berlin and ITB.
I’m excited to share with you that The MICE Blog partnered with The Future in 15 Show. The aim of our partnership is to develop and co-create innovative content for the events industry.
Future in 15 Show is an online tv show, with 15 minute episodes that focus on innovation within four sectors. These include hospitality, business travel, MICE and commercial real estate. Each episode features Show Host, Caleb Parker, interviewing an industry leader who pushes the boundaries within the industry. Specifically, these can be a new product or service development or adopting innovative approach to solving industry problems. Launched in March at International Confex, the show has already gained great industry support. Additionally, the show also attracted strategic partnerships with HBAA and Mash Media.