From 29 June until 2 July 2017 I was in Switzerland for the Meeting Trophy event organised by the Switzerland Convention & Incentive Bureau. In its 13th edition now, the yearly Meeting Trophy brings together international event professionals to compete in a series of tasks. These include both knowledge questions and sports activities with the aim of getting to know the different MICE destinations, as well as Switzerland’s history, traditions and culture.
This year, the event focused on the Eastern part of Switzerland, including Schaffhausen, St. Gallen, Flims – Laax – Falera and Zurich. Total of 8 teams and around 90 participants took part to compete for the coveted trophy. The teams were from North America, Belgium, Netherlands, Great Britain, France, Nordic Countries, Russia and my team, Germany.
Looking at the programme I knew some of the destinations because I lived in Switzerland for five years. And some locations I even visited myself. But I didn’t let it destruct my excitement and was open to new experiences. Luckily the organisers didn’t reveal the entire programme upfront and there were several surprises to expect!
What if there were a set of values that acted as a code of conduct between event professionals? Could this improve the industry by offering guidance around negotiations? These were just some of the questions under discussion at the #EventPlannersTalk live event on 31 May 2017 which took place in both London and Frankfurt.
In 2016, with the aim of improving values and ethics across the event industry WerteFoundation developed The Kodex, which serves as a code of practice for stakeholders including customers, employees, competitors and suppliers. The code aims to encourage a long term vision around the improvement of the event industry and the success of it’s reputation by reducing conflict or misunderstanding in business procedures.
The key 7 values of The Codex are honesty, loyalty, courage, respect, vision, responsibility and reliability.
With stunning backdrops and grand architecture France is a popular destination for car launch events. France is one of seven destinations known for product launch events related to the automotive industry, and some events can attract as much as 20,000+ people. In past years there were multiple grand venue openings in France. Some of the venues have significantly important architecture features, and these features can sometimes compliment a desired storytelling element and increase audience engagement. One such building is the recently opened (2016) Fondation Louis Vuitton in Paris.
To get a further look into this interesting subject, Atout France hosted an expert session at their stand during IMEX Frankfurt 2017 entitled “Future architecture projects in France & automobile events” and invited two industry leaders to share their insights on the use of architecturally significant venues, both old and new, for automotive events. The event explored how these venues and their features can be used to create maximum impact at a car launch event. Kevin Jackson, CEO of Experience is The Marketing, interviewed Christian Seidenstücker, CEO at JOKE Event AG.
Over the past few years the French start-up scene has seen a fresh growth. To get further insights into this area, Atout France invited key industry players in the French start-up scene to share, with the international audience at IMEX Frankfurt 2017, the latest developments and how the MICE industry can benefit from working with start-ups. Entitled “how start-ups can improve the MICE experience”, the aim of this session was to showcase how the MICE industry can work closely with start-ups in the tourism space to deliver more authentic MICE experience for attendees.
The session was moderated by Hans Jürgen Heinrich, Publisher, Events-Magazin and speakers were Violaine Terreaux, Chef de Pôle Tech & Services, Business France, Christelle Larché, Business Developer, VizEat and Florian Benejean, Founder & CTO, My Jomo.
The next #EventPlannersTalk live event is fast approaching and will take place on 31 May 2017. It will be the 8th event to take place, and this time attendees will have the opportunity to experience an innovative, international, multi-hub event format in London and Frankfurt.
Organised in collaboration with Switzerland Convention & Incentive Bureau and the German Event Planners Association, the event will be about values in the events industry with focus on working towards achieving long term business vision with event stakeholders.