All trend predictions say that influencer marketing in the MICE industry is going to be big in 2018. Nothing new for leisure tourism, food, fashion and many other industries, but the MICE industry has still many question marks, some of which we aimed to answer at the recent #EventPlannersTalk Twitter chat about MICE Influencers.
I reach out to the global event community on Instagram, Twitter and Facebook to suggest the topics they would like to discuss and got the most important and urgent questions that the industry wants to know.
This year during The International Confex someone tweeted a tweet that made me feel a bit uncomfortable “associations are old fashioned but networks with people are great”. This tweet was quoted during a panel of event graduates and this quote came from a young professional.
I have huge respect for all event associations such as MPI, SITE, ILEA and EMA, but I’m not a member. I do attend their events occasionally and many of my colleagues work for associations, volunteer or hold board member positions. I worked for an association myself and see the benefits, as well as the challenges they are facing. The main challenges being attracting new members and increasing event attendance.
Under the campaign #everythingiscloser we went to visit the capital of Denmark, Copenhagen in September for 24 hours to discover everything MICE related. Copenhagen is an easy to access city where it’s also easy to get around by foot, bike or public transport. This reflects the Danish way of living, sustainable practices, active way of life and modern infrastructure.
After this short but eventful trip we can honestly say that we are now closer to…
I arrived in Copenhagen for a short 24 Hours press trip with Visit Denmark and was greeted by Erik from Visit Denmark and my colleague Kim who arrived early noon and had some time already to explore the city.
Luckily, it wasn’t my first time in Copenhagen, so the short and condensed time for all the activities we had planned ahead didn’t make me nervous, in contrary; the agenda was packed with new and exciting activities to showcase the latest openings in the city which we were eager to explore the following day.
Back in 2014 I was in Copenhagen for the #BeeSustain Tweet Tour and a few months later the same year I was back for the #MIND fam trip and attended the #Meetovation training. These experiences introduced me to the city’s sustainable strategy, and showcased how local suppliers can support event professionals to get higher ROI on meetings by implementing the Danish Meeting Design. One year later I was back on a private visit to revisit favourite parts of the city.
Three years on, and Copenhagen is still on the forefront of sustainability and creative Danish Meeting Design, with more new venues and developments to explore. Moreover, the city is more connected and everything just got closer.
Hosted Buyer Programmes and Fam Trips are well established in the events industry. Nearly every event professional has encounter them in one form or another. With not just technology changing at a fast pace in the industry the question is if they are still the right model in the marketing mix – what does the current business environment look like, how effective and easy is it to attract the right audience, do they deliver ROI? These questions got raised after an anonymous blacklist was published in July and discussed at the latest #EventPlannersTalk Live event on 26th September at the Caledonian Club in London.
The MICE Blog had invited for a Breakfast session to talk about ‘Hosted Buyer Programmes and Fam Trips – is it time for a change?’ in partnership with the AIEA (Alliance of Independent Event Agencies), the Caledonian Club, Splento and Sli.do.