I arrived in Copenhagen for a short 24 Hours press trip with Visit Denmark and was greeted by Erik from Visit Denmark and my colleague Kim who arrived early noon and had some time already to explore the city.
Luckily, it wasn’t my first time in Copenhagen, so the short and condensed time for all the activities we had planned ahead didn’t make me nervous, in contrary; the agenda was packed with new and exciting activities to showcase the latest openings in the city which we were eager to explore the following day.
Back in 2014 I was in Copenhagen for the #BeeSustain Tweet Tour and a few months later the same year I was back for the #MIND fam trip and attended the #Meetovation training. These experiences introduced me to the city’s sustainable strategy, and showcased how local suppliers can support event professionals to get higher ROI on meetings by implementing the Danish Meeting Design. One year later I was back on a private visit to revisit favourite parts of the city.
Three years on, and Copenhagen is still on the forefront of sustainability and creative Danish Meeting Design, with more new venues and developments to explore. Moreover, the city is more connected and everything just got closer.
Hosted Buyer Programmes and Fam Trips are well established in the events industry. Nearly every event professional has encounter them in one form or another. With not just technology changing at a fast pace in the industry the question is if they are still the right model in the marketing mix – what does the current business environment look like, how effective and easy is it to attract the right audience, do they deliver ROI? These questions got raised after an anonymous blacklist was published in July and discussed at the latest #EventPlannersTalk Live event on 26th September at the Caledonian Club in London.
The MICE Blog had invited for a Breakfast session to talk about ‘Hosted Buyer Programmes and Fam Trips – is it time for a change?’ in partnership with the AIEA (Alliance of Independent Event Agencies), the Caledonian Club, Splento and Sli.do.
On 31 July 2017 Paris was officially awarded to host the 2024 Summer Olympics. This is fantastic news for event professionals who are forward thinking and looking to offer their delegates a unique once in a lifetime corporate hospitality experiences at a major international event.
As we were expecting for this to happen, three weeks earlier, The MICE Blog and Atout France held an event in London at the Hoxton Shoreditch Hotel about Corporate Hospitality in France. At the event there was a lot of discussion about the Olympics, and now we are glad to say that this became a reality.
Event proposal often evoke mixed feelings among event professionals. Some see them as an opportunity to shine and share their brightest ideas to win a new business, others take a more cautious approach due to risk of copying ideas, and see them rather as time consuming and tedious. One way or another, every event business needs them to grow and prosper.
The current business environment makes things more challenging. It has evolved to require a new set of expectations. For example, budgets are getting tighter, lead time shorter with always increasing delivery standards and new means of communication. As a result, event proposals need to correspond to always increasing expectations.
A survey conducted among top UK event agencies by C & IT shows positive outlook for incentive travel. The results, published in July 2017 show positive growth specifically for B2B incentives in 2017, with growing popularity of long-haul destinations, including South America and Asia. Additionally, according to Meeting Professionals International (MPI) quarterly Meetings Outlook report published in May 2017, meeting budgets are raising, giving more creative freedom to planners to pitch for favourite long haul destinations.
Given the positive outlook for long haul incentive travel and good budgets, I take this opportunity to present you with a destination you might well consider for your next corporate event – Thavorn Hotels & Resorts in Phuket, Thailand.