Car launches and automotive events often suit a multiple destination event format and take your delegates on a journey of their life time. The event is not only about the car launched and its features. The event should also tell a compelling story and respond to a lifestyle customers want to associate with. Choosing the right destination that excites and inspires your stakeholders is a major decision to be made in the beginning of your planning process to guarantee event success.
Different elements are thrown into the planning mix. These are the product, destination’s accessibility, logistics, media, event programme, social programme, catering, destination’s capacity and even the weather. Choosing the right destination for the car launch event will enhance car’s features and contribute to successful sales.
Spring has finally arrived and with it a desire to travel and explore nearby destinations. Strasbourg is only 2 hour drive from Heidelberg and has been for long time on my travel list. So, with expected weather of 25 degrees, two weeks ago it was the perfect opportunity to travel to Strasbourg for a day trip.
Famous for its Christmas Market, European Parliament and great reputation for wine and gastronomy, Strasbourg is a very connected city by rail, air and road from major European destinations, making it an attractive destination for meetings, incentives, conferences and exhibitions.
Multi-destination events may not always be the most straightforward events to organise. Numerous elements thrown into the mix in large quantities; from travel, to logistics, accommodation, event programme, communication and more. In addition to the event’s formulae, it is essential to remember that the event shouldn’t solely focus on the destinations, and the delegate has to be able to fully enjoy and engage in the journey in-between the destinations too. Above all, it is fundamental to be organised and keep your delegate at the heart of it all.
This is a guest blog post by Jane Jones, Director of Project Management at drp
From 18 to 19 January 2017, Slovenia and Ljubljana hosted the 9th Conventa. Mostly known as the New European exhibition for meetings, events and incentives, it offers a boutique business experience for buyers who are specifically looking for Central and Eastern European destinations. This year was phenomenal for Conventa. Firstly, it saw the highest number of exhibitors (400) and a record number of international buyers (250), mostly from Europe. Secondly, for the first time ever a group of buyers came from the USA and lastly, a record number of 11 fam trips was organised for international buyers. They had a choice between Slovenia, Croatia, Italy, Montenegro and Serbia.
This is a truly disruptive MICE exhibition that has build its uniqueness around creativity, innovation and building meaningful connections.
Interlaken is a resort destination in the heart of Switzerland. The little town in Bernese Oberland is located on an alluvial land between lake Thun and lake Brienz and is a getaway to the mountains. Its location and easy accessibility from major airports and business hubs such as Zurich, Bern, Basel and Geneva, makes it an attractive destination for meetings, incentives, conferences and exhibitions (MICE), and the proximity to lakes and mountains offer further incentive and team building opportunities.