Business travel differentiates itself from leisure travel because it offers the delegates a unique experience they won’t get elsewhere. The delegates will have the opportunity to visit exclusive venues, meet local key figures in economy, sports or entertainment and have VIP experiences at the destination. Many travellers might not not even consider travelling to a certain destination for leisure, but after they visit for business and have this exclusive experience they are likely to come back for leisure.
The recent Meeting Trophy event organised by the Switzerland Convention & Incentive Bureau demonstrated how Switzerland can help planners achieve their event objectives and what Switzerland has to offer for MICE. The Meeting Trophy event now was in its 13th year and is a well tested and established concept that encompasses all the elements of a successful event: planners visit multiple Swiss MICE destinations and discover unique opportunities for corporate events, learn about key economic sectors, get insights into Swiss history, culture and traditions.
From 29 June until 2 July 2017 I was in Switzerland for the Meeting Trophy event organised by the Switzerland Convention & Incentive Bureau. In its 13th edition now, the yearly Meeting Trophy brings together international event professionals to compete in a series of tasks. These include both knowledge questions and sports activities with the aim of getting to know the different MICE destinations, as well as Switzerland’s history, traditions and culture.
This year, the event focused on the Eastern part of Switzerland, including Schaffhausen, St. Gallen, Flims – Laax – Falera and Zurich. Total of 8 teams and around 90 participants took part to compete for the coveted trophy. The teams were from North America, Belgium, Netherlands, Great Britain, France, Nordic Countries, Russia and my team, Germany.
Looking at the programme I knew some of the destinations because I lived in Switzerland for five years. And some locations I even visited myself. But I didn’t let it destruct my excitement and was open to new experiences. Luckily the organisers didn’t reveal the entire programme upfront and there were several surprises to expect!
Car launches and automotive events often suit a multiple destination event format and take your delegates on a journey of their life time. The event is not only about the car launched and its features. The event should also tell a compelling story and respond to a lifestyle customers want to associate with. Choosing the right destination that excites and inspires your stakeholders is a major decision to be made in the beginning of your planning process to guarantee event success.
Different elements are thrown into the planning mix. These are the product, destination’s accessibility, logistics, media, event programme, social programme, catering, destination’s capacity and even the weather. Choosing the right destination for the car launch event will enhance car’s features and contribute to successful sales.
Spring has finally arrived and with it a desire to travel and explore nearby destinations. Strasbourg is only 2 hour drive from Heidelberg and has been for long time on my travel list. So, with expected weather of 25 degrees, two weeks ago it was the perfect opportunity to travel to Strasbourg for a day trip.
Famous for its Christmas Market, European Parliament and great reputation for wine and gastronomy, Strasbourg is a very connected city by rail, air and road from major European destinations, making it an attractive destination for meetings, incentives, conferences and exhibitions.
Multi-destination events may not always be the most straightforward events to organise. Numerous elements thrown into the mix in large quantities; from travel, to logistics, accommodation, event programme, communication and more. In addition to the event’s formulae, it is essential to remember that the event shouldn’t solely focus on the destinations, and the delegate has to be able to fully enjoy and engage in the journey in-between the destinations too. Above all, it is fundamental to be organised and keep your delegate at the heart of it all.
This is a guest blog post by Jane Jones, Director of Project Management at drp