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Report from Best of Events International, Dortmund

From 10 – 11 January I attended the Best of Events International event at the Messe Dortmund Exhibition Centre. Taking place in the second week of 2018 that was a good opportunity to get back to business after the quiet Christmas and New Year period.

Along exhibitors ranging from venues, destinations, catering suppliers, technology providers, entertainment companies and others, four education streams took place that included the MICE Forum, Security Forum, Career Hub, Digital Forum and Acts on Stage. Another highlight was the BoE night.

Best of Events goes international

But let’s start from the beginning. What is the Best of Events International, or BoE? The BoE is a trade show for experience marketing, connecting exhibitors with event professionals and offering educational content for attendees across the multiple streams. It’s an annual show for trade visitors without hosted buyer programmes. Until now the show had mainly German focus with only one international exhibitor the Netherlands, but this year saw increase in international exhibitors including Netherlands, Switzerland and Austria. There was a small number of international delegates as well, demonstrating that the show is on the right path to achieve its goals.

My 2017 in review

And so we’re already in December and it’s time to write my “year in review” post. I do this each year to reflect on all the business activities and thank to all the partners and event attendees. It’s been a phenomenal year, fast paced and exciting. It brought new networking opportunities, innovative ideas and few last minute projects that turned out to be very successful.

We hosted three #EventPlannersTalk events, worked on two social media campaigns, travelled internationally and attended industry events, and the year is not over yet! Let’s look closer at each activity.

How venues can support car launch events

car launch events1

With stunning backdrops and grand architecture France is a popular destination for car launch events. France is one of seven destinations known for product launch events related to the automotive industry, and some events can attract as much as 20,000+ people. In past years there were multiple grand venue openings in France. Some of the venues have significantly important architecture features, and these features can sometimes compliment a desired storytelling element and increase audience engagement. One such building is the recently opened (2016) Fondation Louis Vuitton in Paris.

To get a further look into this interesting subject, Atout France hosted an expert session at their stand during IMEX Frankfurt 2017 entitled “Future architecture projects in France & automobile events” and invited two industry leaders to share their insights on the use of architecturally significant venues, both old and new, for automotive events. The event explored how these venues and their features can be used to create maximum impact at a car launch event. Kevin Jackson, CEO of Experience is The Marketing, interviewed Christian Seidenstücker, CEO at JOKE Event AG.

How start-ups can improve the MICE experience

authentic MICE experience2

Over the past few years the French start-up scene has seen a fresh growth. To get further insights into this area, Atout France invited key industry players in the French start-up scene to share, with the international audience at IMEX Frankfurt 2017, the latest developments and how the MICE industry can benefit from working with start-ups. Entitled “how start-ups can improve the MICE experience”, the aim of this session was to showcase how the MICE industry can work closely with start-ups in the tourism space to deliver more authentic MICE experience for attendees.

The session was moderated by Hans Jürgen Heinrich, Publisher, Events-Magazin and speakers were Violaine Terreaux, Chef de Pôle Tech & Services, Business France, Christelle Larché, Business Developer, VizEat and Florian Benejean, ‎Founder & CTO, My Jomo.

The Event StoryBoard for captivating event stories

Developed by Walt Disney Studios in the 1930s, Storyboarding is used in film, theatre and the start-up industry. In the events industry, it creates a new and logical first step in meeting design. This first step is where the event idea is born. Event StoryBoard (EBS) helps to both create the idea in a team and communicate it clearly with stakeholders. Its focus on creative freedom will make meetings, conferences or special events more meaningful, more unique and best of all: more personalised to the audience.