I graduated from Regent’s University London with BA International Events Management end of 2014 and it’s incredible to think how many things have changed in the event business environment within this short period of time! Brexit, security, GDPR, VR, AI and social influencers are just few of the topics we barely covered during our degree but now are instrumental to our daily jobs.
Seeing the fast development in the skills set required by event managers today, universities won’t be able to cope with such speed to equip students with latest trends to kick start their career in the events industry. They give a solid foundation to start with, but this has to be reinforced with extra curriculum activities to stay competitive and be employable.
With stunning backdrops and grand architecture France is a popular destination for car launch events. France is one of seven destinations known for product launch events related to the automotive industry, and some events can attract as much as 20,000+ people. In past years there were multiple grand venue openings in France. Some of the venues have significantly important architecture features, and these features can sometimes compliment a desired storytelling element and increase audience engagement. One such building is the recently opened (2016) Fondation Louis Vuitton in Paris.
To get a further look into this interesting subject, Atout France hosted an expert session at their stand during IMEX Frankfurt 2017 entitled “Future architecture projects in France & automobile events” and invited two industry leaders to share their insights on the use of architecturally significant venues, both old and new, for automotive events. The event explored how these venues and their features can be used to create maximum impact at a car launch event. Kevin Jackson, CEO of Experience is The Marketing, interviewed Christian Seidenstücker, CEO at JOKE Event AG.
Over the past few years the French start-up scene has seen a fresh growth. To get further insights into this area, Atout France invited key industry players in the French start-up scene to share, with the international audience at IMEX Frankfurt 2017, the latest developments and how the MICE industry can benefit from working with start-ups. Entitled “how start-ups can improve the MICE experience”, the aim of this session was to showcase how the MICE industry can work closely with start-ups in the tourism space to deliver more authentic MICE experience for attendees.
The session was moderated by Hans Jürgen Heinrich, Publisher, Events-Magazin and speakers were Violaine Terreaux, Chef de Pôle Tech & Services, Business France, Christelle Larché, Business Developer, VizEat and Florian Benejean, Founder & CTO, My Jomo.
Developed by Walt Disney Studios in the 1930s, Storyboarding is used in film, theatre and the start-up industry. In the events industry, it creates a new and logical first step in meeting design. This first step is where the event idea is born. Event StoryBoard (EBS) helps to both create the idea in a team and communicate it clearly with stakeholders. Its focus on creative freedom will make meetings, conferences or special events more meaningful, more unique and best of all: more personalised to the audience.
Presumably the biggest travel trade show in the world, The ITB Berlin took place from 8-12 March in Berlin. Being known for mainly leisure industry, there is also a MICE niche emerging. SITE Germany event took place on Monday, the ITB Berlin MICE Day on Tuesday and several destinations had their representatives from the Convention Bureau to take meetings. Additionally, I met colleagues from the MICE industry. Is there a new trend emerging, where leisure and MICE merge into one trade show?
Before I come back to this question, let me tell you more about my experience in Berlin and ITB.