A look at my monthly google analytics revealed that people are looking for information about how to use Instagram for events. I love Instagram and focus on Instagram as one of the key channels to keep in touch with my community. I have written about Instagram in the past, but with the fast pace technology changes I must admit my old articles are totally outdated and so it is time for an update.
In this article I will answer the most common queries I see on my google analytics. These will hopefully give you some guidance with your strategy.
Done. Accomplished. I’ve completed the “Blog post every day in November challenge”. First of all it’s a great feeling of satisfaction and accomplishment as I’ve never done something like this before, in the six years of blogging.
Beginning of the year when I wrote my resolutions, I decided that in 2016 I want to take the challenge and blog every day during one month. As an event blogger, I always found it difficult to blog every day because I go to so many events which take place usually in the evenings, or go to events twice a day, or go on fam-trips with tight schedules, so it felt almost impossible to blog daily.
In April I spoke at the Digital Student Ambassador Group (DSAG) event, organised by third year event management students at the University of Lincoln. I was one of the speakers they invited to speak on the topic of event technology, and to demonstrate the abilities of technology usage at universities (and the events industry), I decided the use Sli.do for the Q & A after my presentation about the business of blogging.
Very important discussion was held by Event Huddle about venue booking commission and welcomed panellist to represent the voice of the industry from both sides – agencies and venues. It was chaired by Samme Allen from Sequoia Partnership and hosted Juliet Price from HBAA, Des Mclaughlin, an industry veteran an investor, Rachelle Valladares from Venue Guru and Dezika and Carlo Zoccali who represented Arsenal FC at the discussion but is now with Farnborough IECC.
I just came across my Bachelor thesis from 2014 on “Measuring Return on Investment (ROI) of Hosted Buyer Programs for Exhibitors” and thought that would be a shame not to share some of the findings here, focusing on how to measure event ROI.