With stunning backdrops and grand architecture France is a popular destination for car launch events. France is one of seven destinations known for product launch events related to the automotive industry, and some events can attract as much as 20,000+ people. In past years there were multiple grand venue openings in France. Some of the venues have significantly important architecture features, and these features can sometimes compliment a desired storytelling element and increase audience engagement. One such building is the recently opened (2016) Fondation Louis Vuitton in Paris.
To get a further look into this interesting subject, Atout France hosted an expert session at their stand during IMEX Frankfurt 2017 entitled “Future architecture projects in France & automobile events” and invited two industry leaders to share their insights on the use of architecturally significant venues, both old and new, for automotive events. The event explored how these venues and their features can be used to create maximum impact at a car launch event. Kevin Jackson, CEO of Experience is The Marketing, interviewed Christian Seidenstücker, CEO at JOKE Event AG.
Over the past few years the French start-up scene has seen a fresh growth. To get further insights into this area, Atout France invited key industry players in the French start-up scene to share, with the international audience at IMEX Frankfurt 2017, the latest developments and how the MICE industry can benefit from working with start-ups. Entitled “how start-ups can improve the MICE experience”, the aim of this session was to showcase how the MICE industry can work closely with start-ups in the tourism space to deliver more authentic MICE experience for attendees.
The session was moderated by Hans Jürgen Heinrich, Publisher, Events-Magazin and speakers were Violaine Terreaux, Chef de Pôle Tech & Services, Business France, Christelle Larché, Business Developer, VizEat and Florian Benejean, Founder & CTO, My Jomo.
The next #EventPlannersTalk live event is fast approaching and will take place on 31 May 2017. It will be the 8th event to take place, and this time attendees will have the opportunity to experience an innovative, international, multi-hub event format in London and Frankfurt.
Organised in collaboration with Switzerland Convention & Incentive Bureau and the German Event Planners Association, the event will be about values in the events industry with focus on working towards achieving long term business vision with event stakeholders.
Developed by Walt Disney Studios in the 1930s, Storyboarding is used in film, theatre and the start-up industry. In the events industry, it creates a new and logical first step in meeting design. This first step is where the event idea is born. Event StoryBoard (EBS) helps to both create the idea in a team and communicate it clearly with stakeholders. Its focus on creative freedom will make meetings, conferences or special events more meaningful, more unique and best of all: more personalised to the audience.
In their first episode, Caleb Parker, Future in 15 host interviewed Damian Oracki, Founder of Showslice. Showslice is a venue marketing platform that helps event organisers share infrastructure costs at the venue where the event is being held. This way, all stakeholders can save time, money and organise more sustainable events. Furthermore, by listing the event on their platform, Showslice promotes and sells available dates at the venue, offering an innovative sales channel.