Imagine you’re planning a conference for 100 of your top performing partners. These folks are the best of the best so you need to pull out all the stops to make them feel VIP. You want to plan an agenda that mixes productive working sessions with relationship building activities, and of course a few leisure activities for your delegates to make memories. Afterall, work-life balance isn’t just for the office. Your delegates deserve an experience they will tell their friends and family about, and your brand can certainly benefit from being associated with the kind of emotion we feel when we are treated like a VIP.
Presumably the biggest travel trade show in the world, The ITB Berlin took place from 8-12 March in Berlin. Being known for mainly leisure industry, there is also a MICE niche emerging. SITE Germany event took place on Monday, the ITB Berlin MICE Day on Tuesday and several destinations had their representatives from the Convention Bureau to take meetings. Additionally, I met colleagues from the MICE industry. Is there a new trend emerging, where leisure and MICE merge into one trade show?
Before I come back to this question, let me tell you more about my experience in Berlin and ITB.
I’m excited to share with you that The MICE Blog partnered with The Future in 15 Show. The aim of our partnership is to develop and co-create innovative content for the events industry.
Future in 15 Show is an online tv show, with 15 minute episodes that focus on innovation within four sectors. These include hospitality, business travel, MICE and commercial real estate. Each episode features Show Host, Caleb Parker, interviewing an industry leader who pushes the boundaries within the industry. Specifically, these can be a new product or service development or adopting innovative approach to solving industry problems. Launched in March at International Confex, the show has already gained great industry support. Additionally, the show also attracted strategic partnerships with HBAA and Mash Media.
A look at my monthly google analytics revealed that people are looking for information about how to use Instagram for events. I love Instagram and focus on Instagram as one of the key channels to keep in touch with my community. I have written about Instagram in the past, but with the fast pace technology changes I must admit my old articles are totally outdated and so it is time for an update.
In this article I will answer the most common queries I see on my google analytics. These will hopefully give you some guidance with your strategy.
Multi-destination events may not always be the most straightforward events to organise. Numerous elements thrown into the mix in large quantities; from travel, to logistics, accommodation, event programme, communication and more. In addition to the event’s formulae, it is essential to remember that the event shouldn’t solely focus on the destinations, and the delegate has to be able to fully enjoy and engage in the journey in-between the destinations too. Above all, it is fundamental to be organised and keep your delegate at the heart of it all.
This is a guest blog post by Jane Jones, Director of Project Management at drp