One of the key trends predicted for 2018 is that delegates are looking for more authentic and local experiences and for “off the beaten path” destinations. As a result, destinations are adjusting their offer to follow this trend, with further DMCs and event agencies designing experiences around the „unknown“.

I love off the beaten path and authentic experiences. I don’t like crowded places, waiting in the queue (unless it’s Wimbledon) and overpriced products and services. But the same year that we talk about authenticity and off the beaten path destinations there is also a new widely used term – „over tourism“ that makes many tourism providers worried. Several destinations, especially Italy, Spain and France, encounter the negative effects of over tourism – so how can we prevent that other authentic destinations will not become overcrowded and lose their uniqueness?