From 29 June until 2 July 2017 I was in Switzerland for the Meeting Trophy event organised by the Switzerland Convention & Incentive Bureau. In its 13th edition now, the yearly Meeting Trophy brings together international event professionals to compete in a series of tasks. These include both knowledge questions and sports activities with the aim of getting to know the different MICE destinations, as well as Switzerland’s history, traditions and culture.
This year, the event focused on the Eastern part of Switzerland, including Schaffhausen, St. Gallen, Flims – Laax – Falera and Zurich. Total of 8 teams and around 90 participants took part to compete for the coveted trophy. The teams were from North America, Belgium, Netherlands, Great Britain, France, Nordic Countries, Russia and my team, Germany.
Looking at the programme I knew some of the destinations because I lived in Switzerland for five years. And some locations I even visited myself. But I didn’t let it destruct my excitement and was open to new experiences. Luckily the organisers didn’t reveal the entire programme upfront and there were several surprises to expect!