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MICE Destinations

How art and architecture demonstrate that events will become even more important in the digital age: Switzerland Tourism Influencer Summit, Davos, 15–18 June 2019

This year from 15–20 June 2019, I participated in the second edition of the Switzerland Tourism Influencer Summit together with 29 other content creators from 22 countries. Each of us was assigned to one of the four topic groups, covering hiking and nature, lifestyle and Swiss hotels, Swiss products, producers and food and lastly, art in public spaces and architecture. Being the one covering MICE, I joined the art in public spaces and architecture group to visit Davos, Basel and Zurich. 

Attending this trip was a big personal milestone for me because Davos and Basel are two iconic destinations that host world famous events including the World Economic Forum, Art Basel and Baselworld. For a long time, I had wanted to explore these two destinations and learn about their DNA. I wanted to understand what elements make these events so unique, but also the role played by the destination in their success, its infrastructure and how both the event and destination have developed over the years. 

Upon arrival, my knowledge of Davos was primarily about the World Economic Forum, and after exploring the destination, I came to realise that the history of art and architecture, as well as creating a piece of art by ourselves, can demonstrate that no technological advancement can replace the necessity of people to meet face to face and conduct business.   

Arrival in Davos

Switzerland is a country where it’s easy to get around by public transport, and the simplest way to get to Davos is by train. I used the Swiss Travel System 8-day pass, which provided me with unlimited travel in Switzerland by train, bus and boat. It takes 2.5 hours to travel from Zurich to Davos, and this is the moment when the experience already starts—as soon as you board the train. When travelling from Zurich to Davos, two different trains are used—the Swiss National Railway SBB and the Rhaetian Railway. Both trains provide spectacular views throughout the journey. But the Rhaetian Railway is particularly noteworthy because it operates in the mountain region of Canton Grison, so the moment you board the train in Landquart, the view changes to picturesque small villages with wooden houses, mountains, viaducts, creeks and grazing cows. It’s like a fairy tale!

The power of Calgary for MICE – how the Western Canadian city is becoming an international player: #FamPede trip, 11–14 July 2019

Calgary is the rising star on the international MICE scene. To many, the Western Canadian city may be known for the Calgary Stampede, the 1988 Winter Olympics or that the city headquarters the major oil and gas companies operating in Alberta, which is Canada’s largest oil and natural gas producer. 

Calgary is the fourth largest city in Canada after Toronto, Montreal and Vancouver, and its economic verticals and sectors of expertise extend beyond energy, renewable energy and green economy. These verticals also include financial services, technology, agribusiness, creative industries, real estate, transportation and logistics, manufacturing and life sciences. Calgary has a fascinating history, cultural heritage, dynamic urban life, international food, art and architecture scenes, as well as an extensive business offering, all of which we had the chance to experience from 11–14 July 2019 during the #FamPede trip. 

Cities, vineyards and the Black Forest: discovering Karlsruhe and the region for corporate events

Karlsruhe and its region is a fascinating MICE destination which I had the opportunity to discover during a study trip from 24–25 May 2019 with the Convention Bureau Karlsruhe & Region. I guess that many of you know the Black Forest, but not everyone knows Karlsruhe, and in fact these are two nearby destinations which unite under one umbrella when it comes to MICE. 

While the city of Karlsruhe has one of the top universities, the Karlsruhe Institute of Technology (KIT), and is a hub for knowledge, entrepreneurship and research, the wider region also has state-of-the-art meeting spaces, such as in Pforzheim and Ettlingen, as well as diverse offerings for incentives in the wider Baden-Württemberg region (the German state where Karlsruhe and Black Forest are located), which is also one of Germany’s top wine regions.

In Monaco, #BusinessIsGreen: Monaco Convention Bureau shares its commitment to sustainable events at IMEX Frankfurt 2019

Monaco is committed to sustainable development and fight against climate change. The Monaco Convention Bureau reinforces its commitment to sustainability through green initiatives and a newly launched at IMEX Frankfurt 2019 #BusinessIsGreen digital campaign. IMEX took place from 21–32 May.

Monaco, under the leadership of H.S.H. Prince Albert II, is one of the first nations in Europe to adopt a more environmentally conscious attitude. His Serene Highness has defined a roadmap for 2050 to become carbon neutral at this date, and all local stakeholders are on board to achieve this target.  

Business tourism in Monaco is an important economic pillar, and the Monaco Convention Bureau and its partners including hotels, venues and Destination Management Companies (DMCs) are working collaboratively to implement, communicate and design event programmes that are environmentally friendly. 

These strategies were introduced at the press conference at IMEX Frankfurt, together with key business figures for 2018. 

Case study: German-based agency trendhouse successfully delivers an incentive in Edinburgh, Scotland, for best performers of a direct selling company

In Spring 2017, the Munich-based event agency trendhouse organised an incentive in Edinburgh, Scotland, for best performers of a direct selling company. Trendhouse is a reputable events and communication agency that specialises in complete event management and strategy. The agency takes a personal and hospitable approach to its clients and is known for going the extra mile with attention to details to each client project. 

Their clients are both based in Germany and internationally, particularly due to their proximity to Switzerland and Austria. This incentive was organised for a group of best performers of a direct selling company in Austria.

Edinburgh matches the client brief 

Trendhouse was hired for the second year by the client to organise a reward incentive for best sellers. In the previous year they went to Athens, Greece, and after being at a southern destination, the client requested a northern destination, and pre-selected Iceland, Scotland and Lapland.