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MICE Destinations

Cities, vineyards and the Black Forest: discovering Karlsruhe and the region for corporate events

Karlsruhe and its region is a fascinating MICE destination which I had the opportunity to discover during a study trip from 24–25 May 2019 with the Convention Bureau Karlsruhe & Region. I guess that many of you know the Black Forest, but not everyone knows Karlsruhe, and in fact these are two nearby destinations which unite under one umbrella when it comes to MICE. 

While the city of Karlsruhe has one of the top universities, the Karlsruhe Institute of Technology (KIT), and is a hub for knowledge, entrepreneurship and research, the wider region also has state-of-the-art meeting spaces, such as in Pforzheim and Ettlingen, as well as diverse offerings for incentives in the wider Baden-Württemberg region (the German state where Karlsruhe and Black Forest are located), which is also one of Germany’s top wine regions.

In Monaco, #BusinessIsGreen: Monaco Convention Bureau shares its commitment to sustainable events at IMEX Frankfurt 2019

Monaco is committed to sustainable development and fight against climate change. The Monaco Convention Bureau reinforces its commitment to sustainability through green initiatives and a newly launched at IMEX Frankfurt 2019 #BusinessIsGreen digital campaign. IMEX took place from 21–32 May.

Monaco, under the leadership of H.S.H. Prince Albert II, is one of the first nations in Europe to adopt a more environmentally conscious attitude. His Serene Highness has defined a roadmap for 2050 to become carbon neutral at this date, and all local stakeholders are on board to achieve this target.  

Business tourism in Monaco is an important economic pillar, and the Monaco Convention Bureau and its partners including hotels, venues and Destination Management Companies (DMCs) are working collaboratively to implement, communicate and design event programmes that are environmentally friendly. 

These strategies were introduced at the press conference at IMEX Frankfurt, together with key business figures for 2018. 

Case study: German-based agency trendhouse successfully delivers an incentive in Edinburgh, Scotland, for best performers of a direct selling company

In Spring 2017, the Munich-based event agency trendhouse organised an incentive in Edinburgh, Scotland, for best performers of a direct selling company. Trendhouse is a reputable events and communication agency that specialises in complete event management and strategy. The agency takes a personal and hospitable approach to its clients and is known for going the extra mile with attention to details to each client project. 

Their clients are both based in Germany and internationally, particularly due to their proximity to Switzerland and Austria. This incentive was organised for a group of best performers of a direct selling company in Austria.

Edinburgh matches the client brief 

Trendhouse was hired for the second year by the client to organise a reward incentive for best sellers. In the previous year they went to Athens, Greece, and after being at a southern destination, the client requested a northern destination, and pre-selected Iceland, Scotland and Lapland. 

Monaco roadshow in Germany inspired event planners to experience the #UnexpectedMonaco

When an event has a red carpet, you know that it will be a good one. Such was the case for ‘Unexpected Monaco’ event on 13 February at the prestigious Relais & Châteaux Restaurant Lafleur in Frankfurt, followed by an educational workshop the next morning, 14 February, at the stylish La Brasserie am Luisenplatz in Wiesbaden. 

The Monaco Convention Bureau and six of their partners came for a roadshow in Germany and hosted events in Munich, Dusseldorf, Frankfurt and Wiesbaden. I had the honour of joining them for the last two events and here I want to share with you my insights. This time, the focus was on both presenting the destination but also offering an educational ‘think tank’ format, teaming up with Maximice. The topic of the think tank was General Data Protection Regulations (more specifically, the GDRP) and was presented by the well-known lawyer Thomas Waetke, who’s firm specialises in IT, event law and data protection. 

Case study: German-based agency ‘Nice :-)’ successfully delivers international automotive conference in Monaco

Monaco is a prime destination for automotive events and this past October it was chosen to host a conference for a reputable German car brand. The German-based agency ‘nice:-)’ – from Essen – was responsible for organising this event A – Z, and together with the support of the Monaco Convention Bureau and local partners, delivered a successful annual event for the international brand. Organising this annual automotive event for the fourth year now (which takes place at different destinations each year), the standards and expectations were high. Monaco was selected based on key requirements: a maximum three hours flight time from Germany and with an international airport no further than 30 minutes away from the hotel and event venue. Additionally, the client was looking for hotel capacity that could accommodate all delegates together in one hotel. In addition to ticking all these boxes for basic requirements, Monaco was able to bring added value to create a desire to host an event in the Principality. Its international and prestigious appeal, competitive prices off season, the context of the F1 Grand Prix being held in Monaco and the variety of incentive activities in the region for a spouse and partner programme that took place alongside the conference, convinced the automotive client to choose Monaco.