‘Event marketing is becoming more complex because data, social media and technology are changing how events are utilised in the marketing mix. Read More
Browsing Category
Education
Best of Events 19: Business, BOE Night and festivalisation!
The first business event of 2019! Finally, ‘back to business’ after the long Christmas and New Year’s break. From 16–17 January, I Read More
Pitching: Social media is the best sales and marketing tool for small event agencies – Interview with Sabrina Meyers, founder of Orchid Lily Events
Large and small agencies approach the pitching process differently. While the large, well-established agencies can employ vast resources when it comes to Read More
The many reasons why agencies should not pitch and how to build relationships in B2B – interview with Kevin Jackson, Founder of The Experience is The Marketing
Pitching has been a hot topic in the events industry since I can remember. It can be a costly process, and therefore Read More
Day One Event in Monaco: a movement that will bring decision-makers to create a vision and action plan for the new economy – Interview with founder Denis Jacquet
Denis Jacquet is a French tech pioneer and entrepreneur. Over 15 years ago, he initiated an online education business, and the company Read More