Category: Education
-

Case study: AER Annual Conference 2023, Amsterdam
The AER Annual Conference 2023 marked a new beginning after two years of planning under pandemic conditions. Held in Amsterdam, this event for the Alliance of Independent Travel Agencies (AER) brought together 500 travel agencies and 400 specialized tour operators, with a large portion focused on sustainable travel. About AER AER is an alliance of…
-

Integration event: The Combination of Siemens Healthineers and Varian – Day One Digital Event
Siemens Healthineers acquired Varian Medical Systems in April 2021, and to launch their partnership, the executives organized The Combination of Siemens Healthineers and Varian – Day One Digital Event. The event aimed to create a feeling of unity among all colleagues, despite the different cultures and sizes of the two companies. The event team faced…
-

Case study: SAP Sapphire 2022 (10 locations)
SAP have used SAP Sapphire 2022 to present a radical new approach to their flagship event and it has paid off with winning the ‘Best Transformational Change’ at The ICE Awards
-

Event legacy in a hybrid world
When we think of the word ‘legacy’, mega events like the Olympics and FIFA World Cup immediately spring to mind. These events are known far and wide, and large amounts of time and money go into their organisation, with the aim of positive long-term impacts in the host city through the infrastructure development, event attraction…
-

The role of esports in employee engagement: Case study of PwC Gaming Masters
PriceWaterhouseCoopers (PwC Germany) is the host of an innovative and award winning recruitment event format called the PwC Gaming Masters. PwC Gaming Masters uses esports, short for electronic sports, played as an online video game with competitors which spectators can watch for entertainment. The PwC Gaming Masters was founded in 2017 by Gian Luca Vitale,…
