I have been fully involved in the MICE industry since 2011. During this time, I have attended numerous business events. For not Read More
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Education
Exclusively Corporate @IMEX 2019: How Cisco implements a successful online and offline events strategy worldwide—a talk by Gerd De Bruycker, Marketing Director, Northern Europe at Cisco System
Exclusively Corporate is a conference specifically designed for the needs of corporate event managers. It offers a full day of education and Read More
Podcasting basics for MICE professionals — Interview with Valerie Wagner, founder of Hotel-O-Motion
Valerie’s updates were constantly visible on my Twitter feed in the past one and a half years, and she is notably active Read More
MICE Branchentreff: an event concept that is constantly evolving to meet the business needs of event planners in Germany — Interview with founder Susanne Illerhaus
I met Susanne Illerhaus, founder of Illerhaus Marketing, through mutual connections at a trade show in 2018. In fact, prior to meeting Read More
‘Sicily off the beaten path’ — case study of a small territory to raise awareness of a global challenge
This coming May will be one year since I teamed up with Laura Notarbartolo, Founder at Italian Special Occasions DMC and Farhan Read More