I met Susanne Illerhaus, founder of Illerhaus Marketing, through mutual connections at a trade show in 2018. In fact, prior to meeting Read More
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Education
‘Sicily off the beaten path’ — case study of a small territory to raise awareness of a global challenge
This coming May will be one year since I teamed up with Laura Notarbartolo, Founder at Italian Special Occasions DMC and Farhan Read More
Agencies need to start with the ‘Why’ to deliver ROI – Interview with Thomas Vig, Client Director at the Agenda Group
‘Event marketing is becoming more complex because data, social media and technology are changing how events are utilised in the marketing mix. Read More
Best of Events 19: Business, BOE Night and festivalisation!
The first business event of 2019! Finally, ‘back to business’ after the long Christmas and New Year’s break. From 16–17 January, I Read More
Pitching: Social media is the best sales and marketing tool for small event agencies – Interview with Sabrina Meyers, founder of Orchid Lily Events
Large and small agencies approach the pitching process differently. While the large, well-established agencies can employ vast resources when it comes to Read More