This coming May will be one year since I teamed up with Laura Notarbartolo, Founder at Italian Special Occasions DMC and Farhan Read More
Browsing Category
Education
Agencies need to start with the ‘Why’ to deliver ROI – Interview with Thomas Vig, Client Director at the Agenda Group
‘Event marketing is becoming more complex because data, social media and technology are changing how events are utilised in the marketing mix. Read More
Best of Events 19: Business, BOE Night and festivalisation!
The first business event of 2019! Finally, ‘back to business’ after the long Christmas and New Year’s break. From 16–17 January, I Read More
Pitching: Social media is the best sales and marketing tool for small event agencies – Interview with Sabrina Meyers, founder of Orchid Lily Events
Large and small agencies approach the pitching process differently. While the large, well-established agencies can employ vast resources when it comes to Read More
‘Tomorrow starts today’ – attending the first edition of Day One event in Monaco, 28–30 November 2018
From 28–30 November 2018, I was in Monaco to attend Day One, a new annual event that had its debut at the Read More