On 14th July, Hubilo hosted their first virtual event and presented the next generation of virtual and hybrid events. In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences. Hubilo’s Events Reimagined has lifted the bar and demonstrated the advancements made in recent months and what the future holds.
The event had a winning formula to create a captivating virtual event experience, also referred to as the Netflix effect. It had world-class online entertainment by Drag Taste, prominent industry and non-industry speakers, with the headline speaker Gary Vaynerchuk. The attendees could test the many features the virtual and hybrid event platform Hubilo provides, including chats, polls, leaderboards, networking rooms and breakout rooms. A wide choice was available to keep attendees captivated to learn, engage and network.
Vaibhav Jain, CEO & Founder at Hubilo shared, ‘What Hubilo has invested over the last one and a half years in building is industry’s largest suite of engagement and gamification features that allow event organisers to get creative and push the boundaries of what the virtual and hybrid events can do. To hook and WOW audiences.’
We know how to build trust face to face at live events, but now, when everything is moving into the virtual world, we need to learn how to build trust online with our clients, supplier sponsors and other stakeholders.
On 12 March 2021, I hosted a virtual session at ITB Berlin together with Elina Jutelyte, Founder of the Freelance Business Community and Heidi Legein, Managing Director at The MICE Guru. The educational MICE stream was hosted by VDVO and covered key topics on the current agenda.
In the past 14 months, we’ve been using a variety of online communication channels for education and networking, and this session looked at the differences of building trust online vs offline, how to build trust effectively and examples from virtual events organised by the panellists. Below are the key takeaways.
‘The Rotterdam Way involves embracing innovation. The Rotterdam Experiment is an accelerator of change and our contribution to the recovery of our industry.’ Catherine Kalamidas, Account Manager Congresses at Rotterdam Partners Convention Bureau opened the second edition of The Rotterdam Experiment about gamification, which took place on 18 February.
Yuri van Geest gave an insightful presentation and then Catherine welcomed experts for a roundtable discussion to delve further into the topic of gamification in an attempt to answer the question, ‘What will your event of the future look like using gamification.’
According to Catherine, ‘Think about your own youth and the life lessons you learned playing games. Perhaps you gained knowledge about how to make a deal playing Monopoly, problem-solving by playing Clue, strategic thinking by playing Battle Ship, collaborations and creativity by playing Dungeons and Dragons or developed a sense of timing and dexterity by avoiding ghosts in Pac-Man. Examining these learning experiences, you have sufficient insights to implement gamification successfully for your event.’
The past year has forced us to reassess our personal and organisational priorities. Some of the analysis areas include the need for wellbeing, mindfulness and self-awareness, values that weren’t as widely present pre COVID-19 but are now entering our working culture going forward. This new set of values brings significant opportunities for the gaming industry and events.
What does the gaming industry have to do with events? Did you know that the gaming market size globally is valued at USD 175 billion? That’s almost twice the total market size of the movie and music business combined, globally. These were some of the fascinating insights shared by the Rotterdam Experiment ambassador and futurist Yuri van Geest at the second Rotterdam Experiment that took place on 18 February 2021.
In fact, both the gaming and events industries have many similarities when we look closely at each. These similarities go beyond the entertainment element of gamification that we might associate it with.
‘Gaming is about creating a better world, and events are part of it,’ shared Yuri van Geest, referring to the shift happening in the gaming industry, where computer games have become more purpose driven and collaborative. And so are events.
To gain insights and understanding of the global trends that will shape the future of the events industry, Rotterdam Partners Convention Bureau has launched a new series of hybrid events called The Rotterdam Experiment. It comprises seven ‘experiments’ that will take place on a bi-monthly basis, with each edition covering a new topic. These experiments will help event planners explore the topics of virtual reality (VR) technology, gaming and community building, imaginations and digital disruption, event health and safety, Big Data, Internet Of Things and mobility, architecture and storytelling and artificial intelligence (AI).
The first experiment took place on 3rd December 2020. It was entitled ‘Mixed Reality: Let’s Meet in VR!’. This experiment took place at Postillion Hotel & Convention Centre WTC Rotterdam and was moderated by Mirjam van de Kamp, Account Manager Convention Bureau at Rotterdam Partners. It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using VR technology.