‘Event marketing is becoming more complex because data, social media and technology are changing how events are utilised in the marketing mix. Read More
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Best of Events 19: Business, BOE Night and festivalisation!
The first business event of 2019! Finally, ‘back to business’ after the long Christmas and New Year’s break. From 16–17 January, I Read More
Pitching: Social media is the best sales and marketing tool for small event agencies – Interview with Sabrina Meyers, founder of Orchid Lily Events
Large and small agencies approach the pitching process differently. While the large, well-established agencies can employ vast resources when it comes to Read More
‘Tomorrow starts today’ – attending the first edition of Day One event in Monaco, 28–30 November 2018
From 28–30 November 2018, I was in Monaco to attend Day One, a new annual event that had its debut at the Read More
The many reasons why agencies should not pitch and how to build relationships in B2B – interview with Kevin Jackson, Founder of The Experience is The Marketing
Pitching has been a hot topic in the events industry since I can remember. It can be a costly process, and therefore Read More