If you read one of my previous posts “St. Moritz Art Masters – World Class Event at Top Destination”, you may be already familiar with what I´m going to present you.
So what is it about?
Events promote a number of inspirational quotes. When you read them you don´t think about the event, you may not be even aware that such an event exists, until you look on the bottom right or left of the poster and you realise that this relates to the event. I don´t see it very often, this is only the second time I encounter such marketing strategy and I find it very interesting and interactive (and inspiring, of course). I wish to see more events doing it, it´s a sophisticated way to use print media (no need to move completely to digital) and it just proves in what diverse and original ways you can promote your event. Think out of the box.
Have you seen such marketing elsewhere?