Event proposal often evoke mixed feelings among event professionals. Some see them as an opportunity to shine and share their brightest ideas to win a new business, others take a more cautious approach due to risk of copying ideas, and see them rather as time consuming and tedious. One way or another, every event business needs them to grow and prosper.

The current business environment makes things more challenging. It has evolved to require a new set of expectations. For example, budgets are getting tighter, lead time shorter with always increasing delivery standards and new means of communication. As a result, event proposals need to correspond to always increasing expectations.

I graduated from Regent’s University London with BA International Events Management end of 2014 and it’s incredible to think how many things have changed in the event business environment within this short period of time! Brexit, security, GDPR, VR, AI and social influencers are just few of the topics we barely covered during our degree but now are instrumental to our daily jobs.

Seeing the fast development in the skills set required by event managers today, universities won’t be able to cope with such speed to equip students with latest trends to kick start their career in the events industry. They give a solid foundation to start with, but this has to be reinforced with extra curriculum activities to stay competitive and be employable.