Today I’m happy share with you all the impressions from the event which was organised by Pickevent last Monday at Google Campus. For those of you who are not familiar with the venue, Google Campus is one of the most popular venues for the start-up community and is also a collaborative, co-working space. I’ve been there already several times before and was happy to be back in this venue. As a media partner of Pickevent I was supposed to tweet and instagram during the event but last minute was invited to be on the speakers’ panel. The topic of the evening was ‘Effective on-line strategies and #EventTech to promote your event’ and I was happy to jump in and share from my blogging experience.
The panel included Graham Jones, a Digital Marketing Manager at Incisive Media, responsible for implementing online promotion strategy across all of Incisive Media’s brands, Lorna Charlish, Marketing Account Director at Digital Radish, Kate Shepherd, Marketing Manager of the global MICE expo EIBTM organised by Reed Exhibitions, and myself. The panel was moderated by Kevin Jackson, Vice President of Sales and Marketing at George P Johnson. Kevin started by introducing some of his questions and the audience took over and asked us what are the most efficient and effective ways to promote events online and engage with our audience. In the beginning there was a lot of talking about Twitter as we all agreed it’s one of the most powerful social media tools, until one of the attendees asked what the benefits of LinkedIn are. The panel suggested that LinkedIn is very effective in attracting the right target audience but it can get very expensive. On the other hand it was suggested that Facebook is cheaper for targeted campaigns. It turned out that while everyone is using Facebook, Twitter and LinkedIn, Google+ is still underused, while it has huge benefits if you want to engage with your customers, such as by using Google hangouts.
All agreed that it’s important to keep communication personal and ‘target marketing communication to each customer group, focusing on creating value and satisfying their needs’. Kevin suggested that while there is lots of excitement, innovation and expectations about event tech and social media, the organisers have to always refer to customers’ objectives and deliver meaningful engagement.
75 event professionals including agencies, conference organisers, tech companies, venues and freelancers attended the event. After the panel discussion attendees were invited to stay and network over drinks and pizza, kindly sponsored by DoubleDutch.
Photos by: Pickevent