Now more than ever it is very exciting time to work in the events industry and The Meetings Industry Marketing Awards (MIMA) yesterday demonstrated how talented, creative and hardworking #eventprofs are.
Couple of months ago I published the article “How winning awards can impact your business” where I presented how participating in awards can impact your reputation, increase your credibility and contribute to business success. But that is not all, awards are also great for involving clients and recognising your team for their hard work throughout the year and that team spirit was clearly present on all tables and made the night very exciting!
The MIMA took place at the QEII Centre and I had the pleasure to attend as a guest of Event Marketing Association. It started with a networking reception, followed by seated dinner for starter and main course and desserts and coffee were served buffet style with an open bar to facilitate more networking.
On the night over £5,000 were raised for the Meetings Industry Meeting Needs (MIMN) charity founded by leading industry professionals to raise funds for causes relevant to the events industry and need external support.
There were 14 categories this year and I was happy to see that six of the categories covered online which is increasingly important in our industry and I am glad to see that destinations and agencies are shifting their marketing activities to digital. Below you can see the full list of categories.
– Best Print Advertising Campaign
– Best Online Marketing Campaign
– Best Web Site
– Best Brochure
– Best Direct Mail Campaign
– Best Use of Video Marketing
– Best Use of Budget
– Best Live Marketing Event
– Best Brand Marketing Campaign
– Best Integrated Marketing Campaign
– Best Email Marketing Campaign
– Best Social Media Campaign
– Best Mobile Marketing Campaign (including Apps)
– Marketing Team of the Year!
The winners were chosen based on five criteria: Clarity of objective, clarity of strategy, creativity, measurement and evaluation and lastly return on investment.
Without further talking, I am happy to share with you yesterday’s highlights in pictures where you can also see some of the shortlisted candidates and the winners.