Next #EventPlannersTalk event in partnership with Switzerland Convention & Incentive Bureau in London

Successful supplier and buyer relationship means successful events. Easier said than done, it can be sometimes complex and challenging. But what are these challenges and how can we, event planners, overcome them and work together towards achieving mutual, long term partnership and success with our suppliers?

To answer these questions, I’ve partnered with Switzerland Convention & Incentive Bureau to bring you the next #EventPlannersTalk event about the Buyer and Supplier Relationship – The Decision Making Process. #EventPlannersTalk is a weekly Twitter chat every Monday from 9-10pm GMT for the global event community. Each week the chat is about trending industry topics where planners and suppliers can share their views, learn and network virtually. #EventPlannersTalk live event aim is to bring the online community into the physical space to continue share ideas, best practice and network face-to-face, extending event life-cycle and making it a 365 days event!


Join us on 17th May in London to talk about what influences buyers’ decision making process to book one supplier over another and what information they need to help make this decision? When supplier is perceived expensive and what added value planners expects in return? What role does the procurement play in the decision making process? How important is the currency when choosing a supplier or a destination? Do buyers give feedback to their suppliers and how (Directly or via Convention Bureau or a DMC) and what suppliers do with that feedback?

These are just few of the matters we are going to discuss at the event. Our speakers represent suppliers, agencies and in-house corporate planners to give you the best overview of what each party expects from the relationship and what can be done.



Livio Goetz is Switzerland Convention & Incentive Bureau (SCIB) Manager, UK & Ireland. He joined SCIB as Manager UK & Ireland in 2015. In his current role he oversees the London office of the SCIB, a national non-profit organisation which represents the leading Swiss conference destinations, DMCs as well as transport companies.

Graduating from University of Applied Sciences in Chur, Switzerland with BSc in Tourism, Tourism Marketing Management he worked for Switzerland Travel Centre STC as a Product Manager before taking a role as Sales & Marketing Manager MICE with Lucerne Convention Bureau.

Clare Burgon, Account Director at Concerto Live. Clare joined the Concerto Live team in 2015, bringing in a new wealth of experience and knowledge. Graduating Sheffield Hallam University with a BA Hons degree in Business & Tourism Management, she then moved to London to join a business travel company. Subsequently, Clare soon fell in to events specialising in the entertainment industry at a VIP level. During this time, Clare project managed an impressive number of events, most notably: three MTV Europe Music Awards, a European PGA golf tour and tours with both Barbara Streisand and Foo Fighters.

Most recently, this superwoman has gone on to juggle several global projects often running simultaneously! This includes a year as the Programme Manager for the London 2012 Olympics and Paralympics’ international top tier sponsor hospitality; the UN Climate Change Conference in Doha; the Castrol Hospitality Programme for the 2014 FIFA World Cup Brazil and in the same year the planning and delivery of a key sponsor programme for Sochi 2014 Winter Olympics, dividing her time between the UK and Moscow.

Around her busy career, somehow Clare has managed to squeeze in some extensive independent global travel across Asia, the Middle East, Australasia and South America.

Melissa Critchley, Events Manager at White & Case, EMEA. White & Case is a leading global law firm with lawyers in 39 offices across 26 countries. Melissa has managed the London events team for the past three years and previously worked in New York on the White & Case events team for six years. With over a decade of event planning experience in the legal industry, Melissa has had the opportunity to work globally with suppliers throughout the States, UK and around EMEA. White & Case London hosts an estimated 350 events a year in the UK and throughout EMEA including client hospitality, client social events and off-site meetings and Melissa has managed numerous high profile events around the world.

Melissa is an active member of EMA, Event Marketing Association and the Strategic Events Network, a network of industry professionals, including senior event planners in London.

When Melissa is not planning events, you can find her running in Richmond Park or travelling with her husband on long getaway weekends.

The discussion will be moderated by Richard Waddington, former Founder and CEO of International Event Marketing Agency First Protocol. Richard now chairs industry Association ‘EMA’ the Event marketing Association exclusively for in-house corporate planners, is Chair and investor in, Visiting Fellow for Event Marketing at Sheffield Hallam University and sits on the Board of the Meeting Industry Charity MIMN (meetings industry meeting needs). With over 35 years’ experience in the Hospitality & Events industry Richard has a wealth of experience and knowledge.  Following formal training in hotels, Richard moved to London and held a number of senior hospitality posts in the City, which peaked 1990 when he was approached to set up and run the events team at Spencer House, London for Lord Rothschild. In 1996 He started First Protocol. An international recognised Events Marketing Agency, which has offices in London, New York, Los Angeles and Singapore and employees over 120 staff.  In Dec 2012 Richard sold the majority of his shares via an MBO ( management buyout) and is now an investor, consultant, mentor and adviser to both individuals and companies in event related activities.


18:00 Registration and networking

18:30 Presentations

19:30 Discussion and drinks

21:00 Ends


Switzerland Tourism

2nd floor

30 Bedford Street

London WC2E 9ED

We have limited number of spaces so make sure to get your ticket.

Book your place here.

Looking forward to seeing you there!!

Photos by Switzerland Convention & Incentive Bureau 

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