Last week I spotted this advert in the tube.
This is very exciting news for Londoners because now all local businesses can sign up for this new domain name, as an alternative to .com or .co.uk. It was officially launched on 29th April and London & Partners are pioneering the way.
Not only the new domain name will give local businesses an opportunity to be identified as being located in London or having an association with it, this is also a great promotion and branding tool for the city.
What do you think? Will you change your domain name to .London?