Car launches and automotive events often suit a multiple destination event format and take your delegates on a journey of their life time. The event is not only about the car launched and its features. The event should also tell a compelling story and respond to a lifestyle customers want to associate with. Choosing the right destination that excites and inspires your stakeholders is a major decision to be made in the beginning of your planning process to guarantee event success.
Different elements are thrown into the planning mix. These are the product, destination’s accessibility, logistics, media, event programme, social programme, catering, destination’s capacity and even the weather. Choosing the right destination for the car launch event will enhance car’s features and contribute to successful sales.