Browsing Tag


New Year Resolutions

New Year Resolutions

Hello eventprofs! Hope you all spent a fantastic Christmas with your friends and family, had some holidays and could recharge batteries. It has been a bit quite on the blog last week, as well as on my social media feeds as I also took some time off from writing and used this time to relax and brainstorm new ideas for next year. This is the time of year to make new resolutions, both personal and professionals. 2015 will be the third year I am working on the blog full time and I am always looking for ways to bring you the latest news and inspiration. In 2015 you can expect the following:

  1. Develop Pinterest community with new Do It Yourself (DIY) content

As you have probably already noticed, I am a big fan of cooking and enjoy incentives that involve DIY creative activities. Pinterest is a great platform for it and therefore I would like to invest more time into developing it for all things self-made and creative I experience at events or organise such as cooking, décor and more. If you are on this platform, get in touch and follow me on Pinterest.

  1. Education

I am passionate about sharing my knowledge about social media, blogging and events and in 2015 I want to give more talks on these topics and share from my experience. Social media is an integral part of events today and I hope to help more companies and individuals to develop successful social media strategies for events. If you would like to learn more about it and interested in possible collaboration, please get in touch via the contact form.

  1. Organise live events

In 2015 I plan to split my focus between the blog and organising live events. The events will be targeted at event planners from all backgrounds – corporate, in-house, associations, agencies, freelancers and students. You can already get involved by joining the weekly #EventPlannersTalk on Twitter. The chats in January and February will be on the following topics (more topics to follow) so save the dates!

05.01 – #EventBlogChat 

12.01 – Event Storytelling

19.01 – Event ROI

26.01 – Event HR and Volunteers

02.02 – #EventBlogChat 

09.02 – The big debate – Experience vs. Academia

The chats will take place on the above mentioned dates from 9-10pm GMT (UK).

Details about the live event will be published as soon as I have more info! I am currently working on it and hope to release more info very soon! Please follow @themiceblogHQ for more info and updates.

  1. More articles on The MICE Blog

Last but not least, I want to write more often! This year I wrote 1-3 post per week but I would like to increase the number of post and have already an editorial calendar for next year! I look forward to sharing with you more on this blog and welcome your feedback about types of post you enjoy most reading.

I look forward sharing with you more industry news very soon and chatting with you on #EventBlogChat and #EventPlannersTalk!

How I go about Live Blogging

Last week our monthly #EventBlogChat was about Live Blogging, topic I find extremely interesting and important. We had some fantastic questions but unfortunately I didn’t take part in the chat as I have attended the MIND and Meetovations events in Copenhagen (more about it in future posts). But because I really really wanted to share with you how I go about live blogging, here I answer last week’s questions in a blog post format.

First of all, what is live blogging? When you hear “live blogging” do you associate it with posting blog articles during the event, or you also consider micro- content, such as the one posted on Twitter, Facebook, Instagram and other platforms of choice? Personally, I practice the latter and that way engage with you live during events via short text and images.

Q1. Who do you think Live Blogging benefits? Organisers, people unable to attend the event or Event Bloggers?

In my opinion it benefits all. It benefits organisers because bloggers spread the word within their communities, which goes beyond the ones attending thus promoting the event globally.

It benefits people unable to attend the event because they can capture key information, ideas, inspirations and news much earlier than it published via press release.

It benefits event bloggers because they can see who else is in the room and network, increase their following, gain trust and strengthen the relationship with their audience by providing valuable content.

Q2. What is the best way to go about Live Blogging? On your phone, laptop etc.

Both, but personally I don’t like to carry my laptop around and prefer to do it on my phone.

Q3. How much time during the event do you spend on Live Blogging?

To large extent it depends on the event, but at least 10-15% of my time will be spent sharing content on my social media.

Q4. Do you think Live Blogging can distract you from the event and lead to missing networking opportunities?

Yes. I can decide only at the event how important the content is to be shared with you. If I have covered similar topics in the past, I will be less likely sharing much during the event and more socialising. If I decide to blog, I will still allow some time for networking or walking around the exhibition floor.

Q5. What recommendations can you give someone about Live Blogging?

Prior to attending the event, I make an extensive research about it so I can put the information in the right context.

I try to follow all the venues, speakers etc. I would like to mention so I don’t lose time on searching for their profiles during the event.

Each event I approach strategically and know in advance which sessions I want to blog about. I don’t like to schedule tweets in advance as my content might change when I am at the event and I want to make it authentic and original.

General remarks:

Make your content sharable by providing information that others, both attendees and non-attendees would enjoy sharing.

Inform the readers that you are going to live blog from the event. That will give your audience a reason to follow you during that time and what to expect. Let them know when the event is over as well.

Three main reasons why I don’t write articles during the event:

Firstly, writing a blog article is not as simple as it may seem and requires time for research and editing I don’t usually have during the event. I also personally feel that if I fully focus on writing, I will greatly miss on talks and networking opportunities. Secondly, I prefer writing an article after the event because it extends event’s life-cycle and provides great content for future posts. And lastly, some of the events I attend, especially press trips, include an extensive social programme that doesn’t leave me much time for writing.

Of course it is possible to schedule the post with key data and edit it quickly on the go, but that is not my content strategy and that is what, also, differentiated blogging from PR.

In case you have missed it, last week I attended the MIND and Meetovation events and was live-blogging on my social media channels from which I made a short social media diary.

© The MICE Blog

How do you go about blogging? Do you prefer to tweet and Instagram or write blog articles?

How to Start an Event Management Blog

Hello eventprofs! Today I decided to share with you my personal experience how to start an event management blog and the tips apply to both individual and corporate blogs. Blog is one of the most powerful marketing tools to communicate with your audience and the industry so I definitely encourage you to start one. I don’t want it to be one of these boring ‘how-to’ articles you read somewhere else already, so I share with you my personal experience, information I hope someone shared with me when I first started. This article is going to be very long packed with information and some technical information, but I really tried to simplify it as much as possible!

So let’s start.

Define Your Audience

I’m sure you heard it before already, so let me explain. What you know in theory will be different how it works in practice. In the beginning when I started, my audience was event professionals. As you know, event professionals are wedding planners, festival organisers, charities, venues etc. Even if you’re a wedding blogger, you have to narrow down your audience and see whether you want to write about luxury weddings, weddings on a budget, vintage weddings etc. In the beginning I wrote about all topics relevant to event planners (you will find event a concert among my first posts) until I started to narrow down and focus on two major groups – corporate event planners and business travellers. It’s very hard to find out in the beginning, but you’ll get the ‘feel’ to it and you’ll see what types of articles are of greater interest to your audience and what you enjoy writing most about. I know it’s a challenge, because many of the companies have different types of events run by the same team and many of the aspects are hard to separate, but try to narrow it down as much as possible.

Choose the Platform

I’m sure you’re all familiar with WordPress and Blogger so I won’t go into explaining it, but I take you one step further in case you want to self-host the blog. I host my blog on WordPress because I like the aesthetic layout of this platform and it’s very easy to manage. Everything you do feels very intuitive, same as logging into your Skype or Facebook. Let me explain it further. WordPress (WP) offers two platforms, and is completely fee and you still have enough functions and enough storage space to learn the basics of blogging. Of course there are several downsides to it. Firstly you don’t have the plug-ins with all the cool functionalities, such as spam filter, event calendar, different and creative ways to integrate social media and much much more! Secondly, because your version is free, WP will place their own adverts on your site (which you don’t see but your readers are) on which you don’t have control. Thirdly, you will have the after your domain name, maybe for me that was the most disturbing aspects when my blog started to grow. Lastly, you are limited on storage space. Of course it’s not a problem when you’re a beginner and don’t work much with images, but you have to keep it in mind when your blog grows (Though I know big and established companies who use the free WP version and it works fine for them, it just has to be functional for your needs).

When you blog long enough and sure that’s for you, then you shall consider upgrading it. You’ll have the choice between upgrading the .com version or switching to .org. In my case, I upgraded it to org. is a self-hosted blog, where you have to buy your domain name from a hosting company and then you download the software for free from It costs less than £100 per year to self-host, all depends on your hosting company. One of the aspects I wanted to have when self-hosting, is to have an email address with my domain [at] themiceblog [com]. I didn’t delete my old address ( but now all the information on the site is ‘private’. You can also redirect the old address to the new domain, but I didn’t do it, I just exported all the data to the new site. It’s all on the control panel, don’t worry! Then you can choose from a big variety of themes and here you have your professional blog/ website.

Test Test Test

I mentioned in the beginning that you’ll get a feeling to what works and what’s not, and that’s to do with testing the type of content but also the frequency you post. Try to post text only, text with link, picture with link, post in the morning, in the evening, several times a day etc. You’ll see what platforms and content work best for you and then try to leverage it. I’m still testing (for example, this is my longest article so far and I’ll be curious to see if you like such article or not, feel free to give me your feedback in the comments below or here). For example, one of the most powerful advices I found on the web is from Pete Cashmore , the founder of Mashable. He said that to grow his blog he posted five times each day! I completely agree with him and I see on my google analytics that when I post daily, my traffic increases. Just google Pete Cashmore Mashable and you’ll find lots of interviews with him with very useful tips!

Don’t Forget Face-to-Face Networking

Don’t think because you have an online presence, you have to network only online. In the beginning, when your SEO isn’t so good the best way to put yourself out there is to talk to people face-to-face about your blog. That face-to-face networking increases your readership, and I’m talking from experience.

Be on Twitter Chats

Twitter chats are the best way to meet other bloggers from different industries. Bloggers are very supportive to each other and happy to share from their experience. Twitter chats have industry focus (e.g.- travel, social media, weddings etc.), but if you want a pure blogging know-how exchange I would recommend you to participate at the #BlogHour every Tuesday from 9-10pm GMT. It’s moderated by the UK Blog Awards team and there are usually five to six questions about different topics and bloggers share experience with each other.

There are so many chats every day so I trust you’ll find your favorite. Here you can read about my favourites.

Tips on blogging:

Blogging is constantly evolving in terms of the professionalism introduced into this industry. It includes the quality of work such as images and videos, to more serious aspects such as law and regulations on blogging. For example, you can read this article about the blogger who gave a bad review and was fined. Event bloggers are still behind, in comparison to fashion bloggers for example, who thanks to their blog built their personal brand. An example is the blogger Chiara Ferangi who also launched her shoe and jewelry collections. Of course we can’t compare event blogging with fashion or travel blogging, but it’s always good to learn from non-competing industries. For example, I get big inspiration from fashion and travel bloggers because they work a lot with images, and thanks to them I recognised the importance of images and how to integrate them into my work.

To conclude, the process of setting up and writing a blog is one of the most satisfying and rewarding experiences I had in the past three years. It’s like learning a new skill on your own terms and seeing how it develops from nothing to be a voice in the (crowded) social media space. In todays connected world, it’s also one of these skills you have to possess in order to differentiate yourself in the workplace or strengthen your brand proposition. I’m still learning, and because there are constantly new features, updates and new social media platforms I feel that I still have a way to go!

I would love to hear your experience on blogging and if you have specific questions don’t hesitate to ask in the comments below!

© The MICE Blog