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Best of Events 19: Business, BOE Night and festivalisation!

The first business event of 2019! Finally, ‘back to business’ after the long Christmas and New Year’s break. From 16–17 January, I attended Best of Events (BOE) in Dortmund with fiylo. This was my second year at BOE, and the second time I have worked with fiylo as part of the Live Blogger team. Having attended the event for the second year in a row now makes it a good opportunity to compare my experience from both years and share my observations. 

The good news is that my experience this year was better! This improvement may be because it was my second time there and I knew more people and the venue; I may therefore have felt more at ease navigating through the event. But it might also be because the organisers, Westfalenhallen Dortmund GmbH, worked very hard on improving the concept and creating a major Fear of Missing Out (FOMO). An additional reason is attributed to fiylo, who introduced a new concept this year to their stand and tripled the number of their stand partners; the buzz generated at their stand was fantastic.