Imagine you’re planning a conference for 100 of your top performing partners. These folks are the best of the best so you need to pull out all the stops to make them feel VIP. You want to plan an agenda that mixes productive working sessions with relationship building activities, and of course a few leisure activities for your delegates to make memories. Afterall, work-life balance isn’t just for the office. Your delegates deserve an experience they will tell their friends and family about, and your brand can certainly benefit from being associated with the kind of emotion we feel when we are treated like a VIP.