What does the gaming industry have to do with events? Did you know that the gaming market size globally is valued at USD 175 billion? That’s almost twice the total market size of the movie and music business combined, globally. These were some of the fascinating insights shared by the Rotterdam Experiment ambassador and futurist Yuri van Geest at the second Rotterdam Experiment that took place on 18 February 2021.
In fact, both the gaming and events industries have many similarities when we look closely at each. These similarities go beyond the entertainment element of gamification that we might associate it with.
‘Gaming is about creating a better world, and events are part of it,’ shared Yuri van Geest, referring to the shift happening in the gaming industry, where computer games have become more purpose driven and collaborative. And so are events.