Back in May, I attended Exclusively Corporate at IMEX Frankfurt. Exclusively Corporate is a conference specifically designed for the needs of corporate event managers. It offers a full day of education and networking during EduMonday, which takes place one day prior to the exhibition—this year EduMonday was held on 20 May 2019. In July, I shared with you a recap of a session delivered by Gerd De Bruycker, Marketing Director, Northern Europe at Cisco Systems regarding ‘Connecting events with your overall marketing mix.’ This time, I want to discuss a summary of the panel session regarding innovation, online and offline events, destination selection criteria and measuring ROI. The panellists were Bob Bejan, General Manager Global Events at Microsoft, Gerd De Bruycker, Marketing Director, Northern Europe at Cisco Systems, Danielle Purfey, Executive Director, Events & Meetings at KPMG US and Nicola Wedge, Head of Events at Barclays UK. The session was moderated by Pádraic Gilligan and Patrick M. Delaney, managing partners at Soolnua.
Exclusively Corporate is a conference specifically designed for the needs of corporate event managers. It offers a full day of education and networking during EduMonday, which takes place one day prior to IMEX Frankfurt, this year on 20 May 2019.
There were six sessions this year, each approximately 20 minutes in length, dedicated to various topics that can help corporate planners improve their daily processes, become informed about the latest trends and also facilitate knowledge exchange.
One session that I found particularly interesting for my business was by Gerd De Bruycker, Marketing Director, Northern Europe at Cisco Systems regarding ‘Connecting events with your overall marketing mix.’ He began the session by asking who actually knows what Cisco does? The IT giant provides back-end support and software for the Internet—to put it simply, if you’ve sent an email today, you’ve most probably used one of Cisco’s products. Not everyone knows what Cisco does, but in fact, they are one of the largest IT companies, generating 50 billion dollars in revenue and with 70,000 employees worldwide. And, they have a global event team.
Monaco is committed to sustainable development and fight against climate change. The Monaco Convention Bureau reinforces its commitment to sustainability through green initiatives and a newly launched at IMEX Frankfurt 2019 #BusinessIsGreen digital campaign. IMEX took place from 21–32 May.
Monaco, under the leadership of H.S.H. Prince Albert II, is one of the first nations in Europe to adopt a more environmentally conscious attitude. His Serene Highness has defined a roadmap for 2050 to become carbon neutral at this date, and all local stakeholders are on board to achieve this target.
Business tourism in Monaco is an important economic pillar, and the Monaco Convention Bureau and its partners including hotels, venues and Destination Management Companies (DMCs) are working collaboratively to implement, communicate and design event programmes that are environmentally friendly.
These strategies were introduced at the press conference at IMEX Frankfurt, together with key business figures for 2018.
Diversity and women in events are two topics high on our agenda this year. It came to my attention early this year when I attended the Best of Events International in Dortmund and listed to Kerstin Wünsch, editor-in-chief at the German trade publication tw tagungswirtschaft and the co-founder of She Means Business conference that had its debut at IMEX Frankfurt this year.
In Dortmund Kerstin presented the results of a study conducted by tw tagungswirtschaft, m+a report and IMEX Group in 2017 called “Women in the events industry – on eye level with men?” and it was a packed session, clearly showing the interest to address the challenges women are facing across areas including salary, responsibility, freedom of action, career opportunities, training and trust.
After learning about this event, I attended She Means Business in May and it lived up to its expectations. Close to 400 participants attended the conference, out of which 10 percent were men. Kerstin is very involved in the events industry in Germany, where she is based, and when you meet her in person you will be also amazed how passionate, committed and engaged she is and a true leader advocating for more equality for women in the events industry.
This year’s IMEX Frankfurt ended on a positive note for the Monaco Convention Bureau, where both the quality and the high number of qualified buyers exceeded exhibitors’ expectations. Nine partners joined the Monaco Convention Bureau this year as well as the local representatives from the UK and DACH. Various activities were on offer to enjoy between the meetings. The mixologist from the Columbus Monte-Carlo Hotel served refreshing cocktails and a therapist from the Thermes Marins Monte-Carlo offered hand massage for visitors. And that’s not all, the Executive Chef Philippe Joannès from The Fairmont Monte-Carlo Hotel was also on site to prepare delicious canapes and give the guests a little taste what it’s like to host an event in Monaco.
Stand partners who joined this year included the hotels Columbus Monte-Carlo, Fairmont Monte-Carlo and the Monte-Carlo SBM Group. The following DMCs: DreamCatcher, Incentive Concept, Lafayette Monaco, Raising Stones Events and Welcome Travel Team / Publi Créations. Last but not least the congress centre Grimaldi Forum Monaco was also at the show.