Browsing Tag

IMEX Frankfurt

How to put the WOW factor into corporate events

Exclusively Corporate is a conference specifically designed for the needs of corporate event planners. It offers a full day of education and networking at IMEX Frankfurt and takes place as part of EduMonday. This year it took place on 14 May.

One of the morning sessions that I attended was about how to put the WOW factor into events. It was an innovation panel with speakers from two technology giants: Rena Lindell, Head of Sponsorships at LinkedIn and Amy Brown Head of Creative Strategy at Google. The session was moderated by Patrick M. Delaney and Pádraic Gilligan, Managing Partners at Sool Nua.

The danger for any tech company is using tech for tech’s sake. Therefore, these companies need to find ways to bring tech to life in ways that make their companies more human and connect with the customers on a personal level. And this they can achieve by hosting live events, and making the customers leave the event knowing that they are better off.

In-house teams work with multiple agencies on a regular basis, employing several agencies for different projects at the same time not to give them too much workload. Alternatively, when the companies are involved as sponsors, they have less decision making power and control over the final event outcome.

Top restaurant recommendations in Frankfurt during IMEX

IMEX Frankfurt is fast approaching and so our agendas are getting filled with business appointments and social events. You might want to impress your client, or just catch up with a business partner or a friend after the long day and you look for a nice restaurant in Frankfurt. Or maybe you want to stay few days longer for bleisure and are looking for trendy places to wine in dine in the city? We, event professionals, are pros searching for the best restaurants, but we also love a good recommendation from a fellow planner, aren’t we? To make your life easier, and I know how busy you are, I put together a list or some of my favourite places and also asked my colleagues for their top tips which I share with you here below.

My recommendations

If you are a fan of German cuisine then I can highly recommend you the Druckwasserwerk. I visited few summers ago, not during IMEX through, so we were able to sit outside on the terrace and that was very pleasant. But they also have a beautiful space inside, perfect for large and small groups. They have 180 seats in the restaurant, 50 on the gallery and 300 outdoor. I know from talking to colleagues that this is a popular place for IMEX attendees so can advise you check for availability before going there. I took the Wiener Schnitzel and it was one of the best ones I’ve ever had (The second best was in Munich in Andechser am Dom).

For Asian cuisine, and specifically Vietnamese in this case, I can recommend you the Ong Tao. This restaurant is a walking distance from the Messe and it tucked in a residential area, so the clientele seems to be a mix of business and locals. The food was very delicious with very good options also for vegetarians. The inside area has capacity for 40 people and outside for 70 people. The non-alcoholic smoothies and cocktails are an absolute highlight!

How venues can support car launch events

car launch events1

With stunning backdrops and grand architecture France is a popular destination for car launch events. France is one of seven destinations known for product launch events related to the automotive industry, and some events can attract as much as 20,000+ people. In past years there were multiple grand venue openings in France. Some of the venues have significantly important architecture features, and these features can sometimes compliment a desired storytelling element and increase audience engagement. One such building is the recently opened (2016) Fondation Louis Vuitton in Paris.

To get a further look into this interesting subject, Atout France hosted an expert session at their stand during IMEX Frankfurt 2017 entitled “Future architecture projects in France & automobile events” and invited two industry leaders to share their insights on the use of architecturally significant venues, both old and new, for automotive events. The event explored how these venues and their features can be used to create maximum impact at a car launch event. Kevin Jackson, CEO of Experience is The Marketing, interviewed Christian Seidenstücker, CEO at JOKE Event AG.