Hosted buyer programmes and fam trips were questioned and came in the spotlight after an industry “blacklist” was sent to conference organisers last year. To get a further insight into the topic, shortly after its publication we got a panel together and discussed whether this business model still meets today’s business needs of buyers and suppliers. The discussion “Hosted Buyer Programmes and Fam Trips – is it time for a change” had a very strong focus on fam trips, so we decided to host a follow up session and focus only on Hosted Buyers. The Event Planners Talk session took place at the International Confex last month.
The session was called “Hosted Buyers – lifeblood or leeches”. Prior to it we ran a poll on Twitter with the question “hosted buyers: lifeblood or leeches?”. 22 event professionals answered and the result was a 50-50 split. Surprisingly, several event planners said that this model is still relevant but needs innovation. We took on board the feedback from the online audience and aimed to look for solutions how to innovate this model.
Our speakers were Johnny D. Martinez, Head of Marketing and Business Development at Shocklogic, Valerie Kosh, Business Leader at C-WISE, Paul Colston, Managing Editor, Conference Division at Mash Media and Adam Perry, Director at Event Tech Live. The session was moderated by Robert Kenward, Co-founder & Chief Talent Officer at YOU search & select.