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Event legacy in a hybrid world 

When we think of the word ‘legacy’, mega events like the Olympics and FIFA World Cup immediately spring to mind. These events are known far and wide, and large amounts of time and money go into their organisation, with the aim of positive long-term impacts in the host city through the infrastructure development, event attraction and tourism. But what about smaller events? These are often forgotten, even though they can have just as strong a legacy. The days where meetings were just meetings are over. Audiences expect experiences beyond the act of gathering together, sharing a meal and socialising. What happens at the event is important, but the impact and legacy are significant measures of event success. 

In this interview with Meg Strahle, Sustainability Manager at The Bulb Eco, we discuss event legacy in a hybrid world (combining live and virtual events). Both of us have reaped the benefits of event legacy and its power to partnerships. In fact, Meg and I met online, and collaborated on multiple occasions. Meg had helped me to launch and coordinate the Event Planners Talk hackathon in April 2020 and the Event Planners Talk Digital Festival in June 2020. Meg is a source of inspiration and an expert in events management and sustainability. She holds a Master of Research in Sustainable Futures, Master of Tourism in Hospitality and Events and Bachelor in Media Communications. 

By working together on these virtual events as a community and learning from each other, we’ve found lasting relationships that have led to new business ventures. We wrote an ebook together and created business plans, resources of which are available to anyone who needs it. Furthermore, through shared learning and experience, we’ve found that participants of our events have gone on to inspire others through their own blogs, social media channels and events. 

In this interview with Meg we present elements that event planners can incorporate to generate a lasting impact for their events, no matter how small or large, live or virtual. This interview took place in April. Meg joined from London and I was in Bern at Hotel Kreuz