Amsterdam came to my close attention after seeing that two event planners from my close network hosted events there in the past six months. I closely follow trends in destination selection and I was interested what is it in Amsterdam that it was selected. I’ve been to Amsterdam two times in the past on leisure, and therefore knew very little about it for MICE. When I was invited by Amsterdam Marketing to join a media trip organised in collaboration with Hilton and KLM from 22-23 July 2018, I gladly accepted, as I knew that it will bring extra value to you my readers. It seems that this city is currently on the pitch list!