Monaco is committed to sustainable development and fight against climate change. The Monaco Convention Bureau reinforces its commitment to sustainability through green initiatives and a newly launched at IMEX Frankfurt 2019 #BusinessIsGreen digital campaign. IMEX took place from 21–32 May.
Monaco, under the leadership of H.S.H. Prince Albert II, is one of the first nations in Europe to adopt a more environmentally conscious attitude. His Serene Highness has defined a roadmap for 2050 to become carbon neutral at this date, and all local stakeholders are on board to achieve this target.
Business tourism in Monaco is an important economic pillar, and the Monaco Convention Bureau and its partners including hotels, venues and Destination Management Companies (DMCs) are working collaboratively to implement, communicate and design event programmes that are environmentally friendly.
These strategies were introduced at the press conference at IMEX Frankfurt, together with key business figures for 2018.
Monaco is a prime destination for automotive events and this past October it was chosen to host a conference for a reputable German car brand. The German-based agency ‘nice:-)’ – from Essen – was responsible for organising this event A – Z, and together with the support of the Monaco Convention Bureau and local partners, delivered a successful annual event for the international brand. Organising this annual automotive event for the fourth year now (which takes place at different destinations each year), the standards and expectations were high. Monaco was selected based on key requirements: a maximum three hours flight time from Germany and with an international airport no further than 30 minutes away from the hotel and event venue. Additionally, the client was looking for hotel capacity that could accommodate all delegates together in one hotel. In addition to ticking all these boxes for basic requirements, Monaco was able to bring added value to create a desire to host an event in the Principality. Its international and prestigious appeal, competitive prices off season, the context of the F1 Grand Prix being held in Monaco and the variety of incentive activities in the region for a spouse and partner programme that took place alongside the conference, convinced the automotive client to choose Monaco.
From 28–30 November 2018, I was in Monaco to attend Day One, a new annual event that had its debut at the Grimaldi Forum. This was my last business trip of the year, and one that I was highly looking forward, having worked with the Monaco Convention Bureau this year and attending several of their events in Germany, including joining them at IMEX Frankfurt, and a networking event in Cologne. It has been a very insightful experience to learn about their latest campaigns, venue openings, renovations and future plans.
One piece of news which particularly stood out for me was the new focus on digital transformation. At the press conference at IMEX Frankfurt, Sandrine Camia, Director of the Monaco Convention Bureau, informed the international press about the opening of a new incubator and accelerator for start-ups, the Monacotech. With the current strength of Monaco with respect to health, finance and sustainable development, this incubator will also help to breach out to other sectors, while at the same time supporting existent sectors and broadening economic diversity.
Another important example of how Monaco fosters innovation and gains a competitive edge in technology and digital transformation is by attracting events such as Day One. This event brought together decision-makers to create a vision and action plan for the new economy. The most talented, ambitious and disruptive businesses came to Monaco for two days and made things happen.
The idea to create and bring the Day One event to Monaco came less than two years ago from the French tech pioneer and entrepreneur Denis Jacquet. After I interviewed Denis and learnt about the story behind his vision for Day One, it was fascinating and a big honour to be there in person.
Denis Jacquet is a French tech pioneer and entrepreneur. Over 15 years ago, he initiated an online education business, and the company he created in 2000—EduFactory
—is now one of the most experienced e-learning companies in Europe, offering tailor-made innovative learning solutions by combining cutting edge technologies with pedagogical expertise. Being in the tech ecosystem throughout his professional career, he became the moving force behind important initiatives in France and worldwide. One of them is a non-profit organisation called L’Observatoire de l’Ubérisation
, which focuses on how the digital economy will impact the future of our day-to-day lives. The regular think tank debate hosted by this organisation, united business people and politicians to discuss important issues concerning the future of economic, financial, regulatory (law), social and technological aspects.
Following the success of this think tank, Denis was approached by a publisher to write a book, which was published in 2016, Ubérisation: Un ennemi qui vous veut du bien? (Available in French only). The book focuses on the service economy, exploring the transition of consumers from being passive to engaged actors in the new economy. The book’s success led to Denis speaking at over 300 business conferences since its launch and fostered further discussion and interest globally. As a result of his speaking engagements, he realised that many people are not completely aware of what is happening on the government level globally, and that there is a gap between what companies do and what the government does, with both ‘not speaking to each other’. While the US and China are at the forefront of supporting regulations that allow conducting business easily, Europe is behind on this front, with excessive regulations which make it difficult for businesses to grow rapidly and compete globally. Despite regulatory challenges, there are companies that succeed at being agile and able to do more than governments with respect to issues such as implementing sustainable practices, corporate social responsibility and digital transformation. At the same time, other large companies struggle to keep pace and adapt quickly to the new economy. What is the solution?
Based in Essen, Germany, nice 🙂 boasts 25 years in the market. This reputable event agency has a client portfolio including some of the leading national and international brands, offering them support with event production and delivery A–Z, in the most desirable destinations around the world.
This October, they are organising an automotive congress in Monaco for 350 delegates. Therefore I interviewed Romain Deltour, Project Manager at nice 🙂 , to learn more about the background story, and the process behind choosing Monaco for this annual event. This is the fourth year that team nice 🙂 has worked with this automotive client. Each year they choose a new destination, and that can mean only one thing: destination choice becomes more selective each time, with higher expectations.
This year, the client had very specific destination requirements: a maximum three hours flight time from Germany, with an international airport no further than 30 minutes away from the hotel and event venue. Additionally, the client was looking for hotel capacity that would accommodate all delegates together in one hotel.