Pitching has been a hot topic in the events industry since I can remember. It can be a costly process, and therefore must be approached wisely. The beginning of the year is when we aim to acquire new clients and grow our businesses. Therefore, we have decided to host the next Event Planners Talk x Future in 15 event on 21 February at Allianz Park in London. The event concerns pitching, more specifically, ‘Pitching for success: pitfalls and opportunities’. As you will soon read in this interview article, for a reputable agency, the cost of pitching is between 15,000–20,000 GBP, but the good news is, if you can recognise a toxic pitch, you will be in a position to say more often ‘no’ to pitching then ‘yes’, and that approach will improve your success rates. 

Let me introduce you to Kevin Jackson. He is a pitching veteran and the founder of The Experience is The Marketing. Kevin will give a Q & A keynote at the event. His agency specialises in growth, and thanks to his impressive resume of clients across various industries and disciplines around the world, he brings a fresh and forward-looking perspective that helps customers stay ahead of the game and win new business. 

I interviewed Kevin on Instagram Live ahead of his keynote and here share with you the takeaway points from our discussion.