The MICE industry is being adaptive to the current situation involving live events not taking place in the next weeks, perhaps months, due to the global coronavirus outbreak. Therefore, event professionals are shifting educational content and networking to online channels. 

Sabrina Meyers from Hot Hospitality Exchange and I had a discussion two weeks ago about ways to network and collaborate. Because we are not able to meet face to face right now, we think it’s important to keep in touch with each other and the industry. Out of this discussion, a new idea was born to initiate a weekly Instagram Live series called The MICE Exchange—a combination of our names The MICE Blog and Hot Hospitality Exchange. We’ll aim to do the live streams regularly and touch on current and trending topics or familiar topics from a fresh angle. On these episodes, we’ll be chatting about a new topic every week and invite you to join these discussions on Instagram (with write-ups available here). 

To kick start the series, we decided to talk about TikTok for events. Yet unexplored territory for corporate events, both Sabrina and I see the potential and wanted to share our experience.