Industry events

The perfect pitch – what clients are looking for: #EventPlannersTalk LIVE event in pictures

Many considerations go into pitching and it can be a very long and costly process, not only for the client but also for the agency. Some agencies can afford it, but smaller agencies sometimes need to “pitch to play” to establish a relationship. To learn more about the challenges, pitfalls, preparation for briefings, research, pitfalls, communication, creativity and other aspects of the process, last night’s #EventPlannersTalk LIVE event was about the perfect pitch – what clients are looking for. We were joined by Deborah Kelly, Business Development Manager – UK, London & Partners, Gareth Dimelow, Founder and Creative Strategist, LIFTD, and Mike Walker, MD of MGN Events. The discussion was moderated by Caleb Parker, Technology & Innovation chair, HBAA.

Deborah gave an excellent presentation about London & Partners, talking about their role and what they do, presented their partners and stakeholders, talked about London Convention Bureau, how they help their clients and pitch for events, among others. Gareth’s presentation “loving the pitch” gave very insightful tips into the pitching process, how to decide whether to pitch or not, how to use storytelling and what’s the ideal pitch length, among others.

For the panel we were joined by Mike to hear how the pitching process works for smaller agencies. I will share with you all insights very soon here on the blog, but until then here are the photos from last night. Thanks everyone who joined us, great networking and content.

Big thank you goes to EEF Venues’ Broadway House who hosted us and offered us a selection of antipasti and salads from their summer hospitality menu, including a selection of cured meats, provolone cheese, hummus, olives and healthy salads.

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Photos by Sandeep Rai 

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