Industry events

Say ‘no’ to a pitch: There’s a different way of building a relationship and of proving value — interview with Kevin Jackson, Founder of The Experience is the Marketing

‘There is no such thing as sales’ is the name of Kevin Jackson’s latest book. He shares the encapsulation of his past 20 years working in advertising and marketing with the leading agencies, including Jack Morton Worldwide, George P. Johnson and now his newly launched businesses in strategic consultancy and events, including The Experience is the Marketing, Muslim Lifestyle Show, London Halal Food Festival and Blueprints.org. 

On 21 February, Kevin was a keynote speaker at the Event Planners Talk event about ‘pitching for success: pitfall and opportunities’ and shared very important insights about how agencies can win business without needing to enter the often-uncertain pitching process against other agencies, and instead, make themselves the agency of choice from the get-go. 

Case study: German-based agency trendhouse successfully delivers an incentive in Edinburgh, Scotland, for best performers of a direct selling company

In Spring 2016, the Munich-based event agency trendhouse organised an incentive in Edinburgh, Scotland, for best performers of a direct selling company. Trendhouse is a reputable events and communication agency that specialises in complete event management and strategy. The agency takes a personal and hospitable approach to its clients and is known for going the extra mile with attention to details to each client project. 

Their clients are both based in Germany and internationally, particularly due to their proximity to Switzerland and Austria. This incentive was organised for a group of best performers of a direct selling company in Austria.

Edinburgh matches the client brief 

Trendhouse was hired for the second year by the client to organise a reward incentive for best sellers. In the previous year they went to Athens, Greece, and after being at a southern destination, the client requested a northern destination, and pre-selected Iceland, Scotland and Lapland. 

‘Sicily off the beaten path’ — case study of a small territory to raise awareness of a global challenge

This coming May will be one year since I teamed up with Laura Notarbartolo, Founder at Italian Special Occasions DMC and Farhan Huseynli and his wife Aysel, independent photographers, videographers and producers, to create a documentary about Milazzo, Sicily. Several content pieces have been produced about this journey, and next week I will host an Event Planners Talk event during ITB Berlin, at the International Club Berlin regarding the topic ‘Over-tourism and the MICE industry — looking for solutions’. I will be joined by Laura Notarbartolo, Pauline Kwasniak from TurnedSee and Joel Francisco Vicente from LineUp Events Factory and Portugal Incoming DMC and together we will address this problem further, as well as look for applicable solutions that group travel bookers can implement strait away. 

The following post is a case study example of how this project resonates with the topic of over-tourism and what can be done to support small regions, their local business and crafts and ensure that their legacy will live on.    

Monaco roadshow in Germany inspired event planners to experience the #UnexpectedMonaco

When an event has a red carpet, you know that it will be a good one. Such was the case for ‘Unexpected Monaco’ event on 13 February at the prestigious Relais & Châteaux Restaurant Lafleur in Frankfurt, followed by an educational workshop the next morning, 14 February, at the stylish La Brasserie am Luisenplatz in Wiesbaden. 

The Monaco Convention Bureau and six of their partners came for a roadshow in Germany and hosted events in Munich, Dusseldorf, Frankfurt and Wiesbaden. I had the honour of joining them for the last two events and here I want to share with you my insights. This time, the focus was on both presenting the destination but also offering an educational ‘think tank’ format, teaming up with Maximice. The topic of the think tank was General Data Protection Regulations (more specifically, the GDRP) and was presented by the well-known lawyer Thomas Waetke, who’s firm specialises in IT, event law and data protection. 

Live events that enhance the online experience and vice versa: Event Planners Talk and Future in 15 Show make it possible!

The Next Event Planners Talk x Future in 15 event is just around the corner, with less than one week to go. We are excited to welcome everyone on Thursday, 21 February 2019 for the event ‘pitching for success: pitfalls and opportunities’ at Allianz Park in London, our official event sponsor.

February 2019 marks the fourth year that I have collaborated with Caleb Parker, the host of the Future in 15 Show (in fact, the first event took place on 24 February 2015, so it’s almost a 4-year anniversary!). Four years ago, Caleb first spoke on my panel about social media for events, and he has subsequently moderated more of my events. Later in February 2017, Caleb launched his own YouTube series ‘Future in 15 Show’, which highlights innovation in the events sector and so, going forward, it was a natural decision to collaborate on content production and live events.