I have always felt at home in international environments, and this has become second nature to me. As an event content creator, I am constantly inspired by the challenge of creating content that captures the imagination of event planners and helps them discover new MICE destinations.

After a decade of running social media campaigns for both small businesses and national convention bureaus, I came to the realisation that my biggest strengths and passions lie in working on destination promotion. As an experienced event content creator, I am excited to continue pursuing my passion and helping national and regional convention bureaus promote their destinations to the international audience of corporate, agency and association event planners. 

My passion for international MICE destinations was sparked during my event management studies at Regent’s University London in 2011. The course not only taught us about MICE destinations, but also provided opportunities to travel and network with industry leaders. After graduation, I worked on small projects until securing my first campaign with Atout France in 2017, which led to subsequent work with global destinations. The pandemic brought new challenges, but returning to work with convention bureaus reignited my passion for working with forward-looking and innovative MICE destinations. I love helping these destinations achieve their business goals by attracting major events, increasing awareness of their knowledge clusters and infrastructure, communicating the desired perception, and highlighting what people already know.

Hi, I’m Irina and I would like to chat with you and discover how we can work together to create content that showcases your destination’s unique offerings and draws in more business.