Industry events

Monaco Convention Bureau reveals its latest news at IMEX Frankfurt

This year’s IMEX Frankfurt ended on a positive note for the Monaco Convention Bureau, where both the quality and the high number of qualified buyers exceeded exhibitors’ expectations. Nine partners joined the Monaco Convention Bureau this year as well as the local representatives from the UK and DACH. Various activities were on offer to enjoy between the meetings. The mixologist from the Columbus Monte-Carlo Hotel served refreshing cocktails and a therapist from the Thermes Marins Monte-Carlo offered hand massage for visitors. And that’s not all, the Executive Chef Philippe Joannès from The Fairmont Monte-Carlo Hotel was also on site to prepare delicious canapes and give the guests a little taste what it’s like to host an event in Monaco.

Stand partners who joined this year included the hotels Columbus Monte-Carlo, Fairmont Monte-Carlo and the Monte-Carlo SBM Group. The following DMCs: DreamCatcher, Incentive Concept, Lafayette Monaco, Raising Stones Events and Welcome Travel Team / Publi Créations. Last but not least the congress centre Grimaldi Forum Monaco was also at the show.

How to put the WOW factor into corporate events

Exclusively Corporate is a conference specifically designed for the needs of corporate event planners. It offers a full day of education and networking at IMEX Frankfurt and takes place as part of EduMonday. This year it took place on 14 May.

One of the morning sessions that I attended was about how to put the WOW factor into events. It was an innovation panel with speakers from two technology giants: Rena Lindell, Head of Sponsorships at LinkedIn and Amy Brown Head of Creative Strategy at Google. The session was moderated by Patrick M. Delaney and Pádraic Gilligan, Managing Partners at Sool Nua.

The danger for any tech company is using tech for tech’s sake. Therefore, these companies need to find ways to bring tech to life in ways that make their companies more human and connect with the customers on a personal level. And this they can achieve by hosting live events, and making the customers leave the event knowing that they are better off.

In-house teams work with multiple agencies on a regular basis, employing several agencies for different projects at the same time not to give them too much workload. Alternatively, when the companies are involved as sponsors, they have less decision making power and control over the final event outcome.

MICE @ ITB Berlin – it’s growing

This year’s ITB Berlin ended for me on a high note. It was my second year attending the MICE @ ITB Berlin programme (third time at ITB Berlin), and I was positively surprised to see the interest from the international MICE community.

While the programme has been running as the ITB MICE Day since 2009, this year it was in a bigger format and over three days. The three new pillars are MICE Hub for exhibitors, MICE Forum for education and the MICE Night for networking. Interestingly enough not many people know about it, but it slowly starts picking up thanks to the international press coverage and the stronger communication and branding. This programme is organised by the official MICE @ ITB Berlin partner Verband der Veranstaltungsorganisatoren e.V. (VDVO), and they did an outstanding job bringing it to an international level.

The future of event recruitment

The future success of event companies comes down to the talent they can attract and retain. It’s important that the people they recruit now are the right people for the future, and not just recruiting them for a vacancy or a role to fill. To address this key industry topic we partnered with Future in 15 Show and invited top industry recruiter Robert Kenward, Chief Talent Officer at YOU search & select to discuss the various aspects of event recruitment in the events industry.

The innovative event format included an interactive #eventprofstalk Twitter chat and discussion with both the online and live audiences, and followed by Future in 15 Show filming, where Caleb Parker, Show Host, interviewed Robert to develop topics of most interest that were raised during the one hour Twitter chat. The below summarises both the chat and the Future in 15 Show episode about event recruitment.

What’s next for The MICE Blog

I came across an interesting report entitled “2018 Best Countries Rankings” conducted by the global marketing communications company Y&R’s brand strategy firm, BAV Group, and the Wharton School. The sub category “Best Countries for Entrepreneurship” placed Germany number one, before Japan (2), United States (3), United Kingdom (4) and Switzerland (5). The attributes that scored the highest for Germany making it an attractive country for entreprenurship in this study include a well-developed infrastructure, transparent business practices, educated population, skilled labour force, connectivity to the rest of the world, technological expertise and well-developed legal framework. The areas that scored lower include easy access to capital, entrepreneurial and innovative.

This study and its results were of a great interest to me because 1.5 years ago I moved to Germany from the UK and therefore had to also move my business to Germany. This was a good decision to make this transition. By moving my business to a new country my business expanded to a new and important market for the events industry. There are fundamental differences between the UK and Germany that offer great opportunities but also some challenges (especially for small businesses) so I wanted to share with you my experience and what’s next for my business.

I registered my business in the UK shortly after I started trading. I had to decide whether to work as a sole trader or register a Limited company so I chose the latter. In the UK it’s very fast, simple and inexpensive to register a company, making the barriers to entry very low. The reason I chose to trade as a company is my wish to grow the company and not being perceived as a “one-man band”.