In Spring 2016, the Munich-based event agency trendhouse organised an incentive in Edinburgh, Scotland, for best performers of a direct selling company. Trendhouse is a reputable events and communication agency that specialises in complete event management and strategy. The agency takes a personal and hospitable approach to its clients and is known for going the extra mile with attention to details to each client project. 

Their clients are both based in Germany and internationally, particularly due to their proximity to Switzerland and Austria. This incentive was organised for a group of best performers of a direct selling company in Austria.

Edinburgh matches the client brief 

Trendhouse was hired for the second year by the client to organise a reward incentive for best sellers. In the previous year they went to Athens, Greece, and after being at a southern destination, the client requested a northern destination, and pre-selected Iceland, Scotland and Lapland. 

When an event has a red carpet, you know that it will be a good one. Such was the case for ‘Unexpected Monaco’ event on 13 February at the prestigious Relais & Châteaux Restaurant Lafleur in Frankfurt, followed by an educational workshop the next morning, 14 February, at the stylish La Brasserie am Luisenplatz in Wiesbaden. 

The Monaco Convention Bureau and six of their partners came for a roadshow in Germany and hosted events in Munich, Dusseldorf, Frankfurt and Wiesbaden. I had the honour of joining them for the last two events and here I want to share with you my insights. This time, the focus was on both presenting the destination but also offering an educational ‘think tank’ format, teaming up with Maximice. The topic of the think tank was General Data Protection Regulations (more specifically, the GDRP) and was presented by the well-known lawyer Thomas Waetke, who’s firm specialises in IT, event law and data protection.