Each event will look at a different business area, the first exploring the topic of sales kick-offs (SKOs), specifically, Beyond Sales Kick-Offs: Immersive Sales Training.
Whether we like it or not, we are all in sales, and this event reminds me why I love sales so much. Negotiating, preparing the proposal and closing the deal build adrenaline and propel the company forward. These and other skills need regular training and reinforcement. SKOs bring stockholders together to create stronger bonds as well as to connect, motivate and empower employees to achieve better results.
Stemming from the pandemic, there are now new ways to take SKOs to a whole new level, which were presented at the initial SUBMERGE event by Hubilo on 20 October 2021. The event brought together experts in the fields of sales and gamification and was expertly moderated by Rachel Moore, Director of Global Campaigns at Hubilo. This blog post has been edited for clarity and brevity, and the full recording is still available here.
Gamifying sales kick-offs
The first presentation, Gamifying Sales Kick-Offs, was by Stephen Baer, Chief Creative Officer at The Game Agency.
Stephen shared that games can be used in a corporate training space to engage employees, change behaviour, improve performance and drive sales.
There are different objectives when playing a game, including focusing on achieving, exploring and socialising. The employer needs to tap into those different motivations from a game strategy perspective to guarantee effective training. It’s not just about how to motivate, but also about how to celebrate those things of importance to the players.