Large and small agencies approach the pitching process differently. While the large, well-established agencies can employ vast resources when it comes to labour and capital, smaller agencies have limited resources with which to pitch, therefore constantly thinking outside the box to be creative on a small budget.

Our next event, ‘Pitching for success: pitfall and opportunities’ takes place on 21 February at Allianz Park in London in collaboration with the Future in 15 Show. In the lead-up, we are gathering feedback from event planners across the industry that will inform suitable discussion and appropriate questions about the challenges faced by event managers around the world when it comes to pitching. 

After an insightful interview with Kevin Jackson, the founder of The Experience is the Marketing, I wanted to explore the approach to pitching by very small agencies, that is, usually an agency where the owner is the main employee and the ‘face’ of the business. For this topic, I interviewed Sabrina Meyers, the founder of Orchid Lily Events. Based in Cologne, Germany, she is most probably known for her YouTube channel and social media presence as Hot Hospitality Exchange. It is no surprise that we also met via Twitter less than a year ago.

Sabrina and I both have small businesses, so we hosted an Instagram Live chat, sharing our experience and discussing what pitching means for business such as ours.