Industry events

Exclusively Corporate @IMEX 2019: How Cisco implements a successful online and offline events strategy worldwide—a talk by Gerd De Bruycker, Marketing Director, Northern Europe at Cisco System

Exclusively Corporate is a conference specifically designed for the needs of corporate event managers. It offers a full day of education and networking during EduMonday, which takes place one day prior to IMEX Frankfurt, this year on 20 May 2019.

There were six sessions this year, each approximately 20 minutes in length, dedicated to various topics that can help corporate planners improve their daily processes, become informed about the latest trends and also facilitate knowledge exchange. 

One session that I found particularly interesting for my business was by Gerd De Bruycker, Marketing Director, Northern Europe at Cisco Systems regarding ‘Connecting events with your overall marketing mix.’ He began the session by asking who actually knows what Cisco does? The IT giant provides back-end support and software for the Internet—to put it simply, if you’ve sent an email today, you’ve most probably used one of Cisco’s products. Not everyone knows what Cisco does, but in fact, they are one of the largest IT companies, generating 50 billion dollars in revenue and with 70,000 employees worldwide. And, they have a global event team. 

Cities, vineyards and the Black Forest: discovering Karlsruhe and the region for corporate events

Karlsruhe and its region is a fascinating MICE destination which I had the opportunity to discover during a study trip from 24–25 May 2019 with the Convention Bureau Karlsruhe & Region. I guess that many of you know the Black Forest, but not everyone knows Karlsruhe, and in fact these are two nearby destinations which unite under one umbrella when it comes to MICE. 

While the city of Karlsruhe has one of the top universities, the Karlsruhe Institute of Technology (KIT), and is a hub for knowledge, entrepreneurship and research, the wider region also has state-of-the-art meeting spaces, such as in Pforzheim and Ettlingen, as well as diverse offerings for incentives in the wider Baden-Württemberg region (the German state where Karlsruhe and Black Forest are located), which is also one of Germany’s top wine regions.

In Monaco, #BusinessIsGreen: Monaco Convention Bureau shares its commitment to sustainable events at IMEX Frankfurt 2019

Monaco is committed to sustainable development and fight against climate change. The Monaco Convention Bureau reinforces its commitment to sustainability through green initiatives and a newly launched at IMEX Frankfurt 2019 #BusinessIsGreen digital campaign. IMEX took place from 21–32 May.

Monaco, under the leadership of H.S.H. Prince Albert II, is one of the first nations in Europe to adopt a more environmentally conscious attitude. His Serene Highness has defined a roadmap for 2050 to become carbon neutral at this date, and all local stakeholders are on board to achieve this target.  

Business tourism in Monaco is an important economic pillar, and the Monaco Convention Bureau and its partners including hotels, venues and Destination Management Companies (DMCs) are working collaboratively to implement, communicate and design event programmes that are environmentally friendly. 

These strategies were introduced at the press conference at IMEX Frankfurt, together with key business figures for 2018. 

More, more and more: how the events industry got it all wrong

I am very excited to share with you this guest blog post by Julius Solaris from the Event Manager Blog ‘More, more and more: how the events industry got it all wrong’. This article has significantly influenced how I organise my events and think about the events I attend, and I can highly recommend to anyone who works in the events industry to read it because it contains important advice about why less is actually more. Going for quality over quantity will help you add more value to your delegates and organise more successful and impactful events that have a higher purpose. 

Now, every time I see an event website claiming ‘1,000+ speakers/ sessions’, it makes me cringe because it is fundamentally wrong. No attendee will have time during the several days of a conference to attend such an extensive programme, and this aim doesn’t add any value to any of the stakeholders. Offering large choice doesn’t translate to better events and Julius brings this point across very well! A must read!! 

Podcasting basics for MICE professionals — Interview with Valerie Wagner, founder of Hotel-O-Motion

Valerie’s updates were constantly visible on my Twitter feed in the past one and a half years, and she is notably active in the digital space when it comes to hotels, hospitality and MICE. Her podcast Stimmen für die Hotellerie and her blog Hotel-O-Motion offer weekly interviews with various experts from hotels, event planners and attendees about the latest trends in this industry, with a key focus on digitalisation, particularly digital hotel management. She helps hoteliers digitalise their processes for increased guest satisfaction, higher employee retention and improving the bottom line. She tackles the daily challenges and looks at how they can be solved with practical tips and the digital tools available.

After meeting ‘online’, we met face to face at the mbt meetingplace in Frankfurt last year and kept in touch afterwards. Valerie launched her podcast less than two years ago and it has already secured a remarkable reputation in the MICE industry. Because we share a joint passion for social media and digital marketing, a topic that interests us a great deal is influencer marketing, and therefore we also recently recorded a podcast about this area in relation to the MICE industry. As a result, we’ve decided to continue producing a short podcast series of five episodes, focusing specifically on the aspect of hotels and MICE.

Podcasting is growing in popularity, with more individuals and businesses recording, listening to and talking about podcasting. There are not enough corporates in our industry yet, but clearly a change is occurring. Podcasting is effective because it goes directly into the ear of your listeners. But why is podcasting important for business and who is listening?