Good news for the events industry – live events are back, as most countries no longer have strict COVID-19 restrictions. Event planners who have been out of work for two years can now be back on the road doing what they love and taking their creativity to the next level.
Two years of pandemic restrictions have taught the events industry that it’s resilient. Returning to live events in 2022 requires rethinking and adjusting old practices, and in this interview with Colja Dams, CEO and owner at VOK DAMS and Natasha Russell, Event Director at NR Events, I asked what’s different now and what companies should know and consider when returning to in person events, and whether there’s still room for virtual and hybrid event formats.
Natasha and Colja are based in the UK and Germany respectively, and it was important to hear the different perspectives on how ready the markets are for live events.