In October 2016 I had the great honour of presenting a lecture to students from the Temasek Tourism Academy, Temasek Polytechnic, Singapore. The students were on a study trip to London, and I was invited to share my experiences about how I started in the events industry, and about how I established my MICE blog in 2011 while studying the BA in International Management course at Regent’s University. As a former student, I recognise the value of formal education in this sector, and I am always willing to share my experience with aspiring fellow students—the future generation of industry professionals.
As a result of this speaking engagement I met John Low, a senior lecturer at Tamasek Tourism Academy. We still keep in touch, exchanging knowledge and experiences. I admire his passion and initiative, offering his students the opportunity to learn about the global MICE industry beyond Singapore. International experience is so highly valued by future employers.
The industry continues to hotly debate whether a formal events education is needed, or does industry experience alone, with a “can-do” attitude, provide all we need? There is one aspect missing in this debate—there is more to it than getting a degree and simply setting off to work. Instead, it should be considered a life-long learning opportunity, utilising appropriate tools and resources for both personal and career development, maintaining currency in the competitive business environment. But how can this be achieved?
Based in Essen, Germany, nice 🙂 boasts 25 years in the market. This reputable event agency has a client portfolio including some of the leading national and international brands, offering them support with event production and delivery A–Z, in the most desirable destinations around the world.
This October, they are organising an automotive congress in Monaco for 350 delegates. Therefore I interviewed Romain Deltour, Project Manager at nice 🙂 , to learn more about the background story, and the process behind choosing Monaco for this annual event. This is the fourth year that team nice 🙂 has worked with this automotive client. Each year they choose a new destination, and that can mean only one thing: destination choice becomes more selective each time, with higher expectations.
This year, the client had very specific destination requirements: a maximum three hours flight time from Germany, with an international airport no further than 30 minutes away from the hotel and event venue. Additionally, the client was looking for hotel capacity that would accommodate all delegates together in one hotel.
This year I made a decision: to attend events that are not just for event professionals, and search for inspiration beyond the industry. Since the inception of my blog in 2011, I have focused heavily on industry events, with very few exceptions. Now, however, I find myself often criticising our own ways of organising events and conducting business. That sounds rather unusual, given that we are expected to be the leaders; the movers and shakers. Is that not the case?
I remember the early days, when I immersed myself in the industry, and every article, publication, event, and familiarisation trip offered a revelation about this wonderful industry. Few things have changed since 2011, and I have now reached a point where I wish to progress my personal development, and explore other, broader business fields that boost the global MICE industry and local economies.
I got to know Valerie from the time when I lived in London. She is always out and about and you can’t miss her big smile and contagious energy. Since 2013 she is the Managing Director at C – Wise, a UK based event agency and DMC and the driving force behind its global growth. Under her management, C – Wise has expanded into European, American, Asian and CIS markets, and that’s just the beginning as they have more plans to grow and diversify their products and services. It was a great pleasure hosting Valerie as a speaker at a recent Event Planners Talk session at the International Confex this year, and I was very impressed with her deep industry knowledge and understanding, as well as the ability to prioritise and identify business opportunities for her company. I was also impressed to know that she participated in the latest cohort of the Goldman Sachs 10,000 Small Businesses programme, a highly competitive and selective programme that supports entrepreneurs and small business owners with education and business support services. This programme is carefully designed to help entrepreneurs create jobs and drive economic growth within their communities. Here I’m delighted to share with you more about her journey and business advice.
Amsterdam came to my close attention after seeing that two event planners from my close network hosted events there in the past six months. I closely follow trends in destination selection and I was interested what is it in Amsterdam that it was selected. I’ve been to Amsterdam two times in the past on leisure, and therefore knew very little about it for MICE. When I was invited by Amsterdam Marketing to join a media trip organised in collaboration with Hilton and KLM from 22-23 July 2018, I gladly accepted, as I knew that it will bring extra value to you my readers. It seems that this city is currently on the pitch list!