Industry events


I started this blog in 2011 as a way of connecting with the global on-line community of event planners and to showcase the wonderful work done within this sector. At the time, I was studying tourism in Switzerland and was undertaking an internship at a small events agency in Munich.

I wanted to reach out to international event planners and founded this blog as a way of inspiring, sharing insight and networking with other event professionals. Having lived in Russia, Israel, Switzerland, Germany and the UK, my blog has an international focus.

My passion for this sector knows no boundaries or borders; I simply write about what interests me. A turning point for me was winning a research-based award scholarship with Regent’s University London in 2011, to undertake an BA Hons degree in International Event Management at the European Business School London.

I maximised the experience in London to forge relationships and networking opportunities with other event professionals. An internship as a corporate event planner with IMB in Germany and a subsequent role with the Event Marketing Association fuelled my interest further.

In 2014 I founded the #EventPlannersTalk Twitter chat and one year later the #EventPlannersTalk live event series for the global events industry. The Twitter chat takes place weekly every Monday, and for an hour we focus on one industry topic. To date we held over 100 chats focusing on topics ranging from innovation, sustainability, education and personal development, event technology and the MICE industry. By combining both, the Twitter chat and live events, the aim of #EventPlannersTalk is to connect the online and offline communities, extend event life cycle and be a source of continuing education for event professionals.

After the birth of my son in January 2016, I became a full-time blogger, dedicating my time to the on-line international community of event planners. I now work collaboratively with global Convention Bureaux, venues, event planners, exhibition organisers and SMEs, supporting them with social media, strategic content creation, live blogging opportunities, FAM trips and sponsored posts. I am also available as a speaker and lecturer, and I speak Russian, English, Hebrew, German and French.

Every day is different, and what I love about The MICE Blog is the opportunities I get to share the very best from this talented community of worldwide event professionals.

When not blogging, I love to travel, cook and spend time with my family. If you would like further insight into my work, please ask for my Media Kit at events[at]themiceblog[dot]com.

Meeting Trophy, Switzerland 2017. Photo credit: Mattias Nutt