In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. The Stuttgart Convention Bureau provided the introduction to this valuable conversation with Ellen, which allowed me to gain insights into the sustainability efforts.

Though these initiatives were designed for a mega event, many can be adapted to suit events of any size and across various industries.

What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?

Firstly, in all ten host cities, matches were held in existing stadiums that have been renovated and upgraded to improve climate efficiency. 

Additionally, preliminary matches were organised so that each team played in the region of Germany closest to its base, reducing travel, which is the primary source of emissions.

To further support low-emission travel, our partner Deutsche Bahn has offered attractive ticket options, encouraging as many fans as possible to travel by train. The tournament aims to be a multicultural event where minorities feel represented and integrated, with a strong commitment to gender equality and a strict stance against discrimination and racism. This vision also extends to ensuring comprehensive inclusion, with venues designed to be easily accessible and barrier-free for all.

Rotterdam has established itself as a premier destination for sustainable events, earning international recognition from Arcadis. The city’s innovative approaches to climate resilience and practical, forward-thinking solutions make it a top choice for events that aim to create lasting impact.

Practical approach to sustainability and resilience

I was in Rotterdam to attend Urban Future 2024 and spoke to Chantal Zeegers, Vice Mayor responsible for climate, construction, and housing. ‘Innovation and entrepreneurship is really Rotterdam’s DNA,’ she shared with me. ‘We are known for our pragmatism, so we think that actions speak louder than words.’

This practical approach to sustainability and resilience manifests throughout the city’s infrastructure, policies, and most notably, its event venues.