The innovation that began in Geneva has had a profound impact on the world. I’m referring to the invention of the World Wide Web (WWW) by Tim Berners-Lee, a British scientist who created it in 1989 while working at CERN. This ground-breaking development has always fascinated me.
Fast forward to 2024, and I had the opportunity to visit this iconic venue with the Geneva Tourism & Conventions Foundation and the Switzerland Convention & Incentive Bureau.
But CERN wasn’t the only highlight of my visit. I also discovered Geneva’s offerings as a MICE destination. The city is renowned as an international hub for science and technology, banking and finance, watchmaking and luxury, sports, and the flavours and fragrances sectors.
Despite its international and cosmopolitan vibe, Geneva is compact and offers a unique Swiss experience. Some ideas include visiting vineyards, booking a fondue evening for your group in one of the historic restaurants, or hosting a watchmaking workshop. This combination of a cosmopolitan city with bespoke Swiss experiences is unique to Geneva and cannot be found elsewhere.
Moreover, the city is continuously evolving, with new hotels and venues opening. In this comprehensive guide, I’ll show you how the city’s compact size, combined with its global outlook, creates the perfect environment for business events.