Venues

Inside the Spectacular Grand Opening of Munich Marriott Hotel City West

Posted on March 18, 2024

The Munich Marriott Hotel City West is the most important hotel opening of 2023 in the city.

This is because of the large room and event space capacity. The hotel, with 398 rooms and 2440 sqm of event space spread across 20 event spaces, can accommodate large events.

The Munich Marriott Hotel City West hosted the Grand Opening to celebrate this big milestone for the Marriott brand. It showed what it’s capable of. And it was GRAND!

It took place on 8 February 2024. Over 600 guests attended, among them were event agency owners and in-house event planners from the major corporations based in the region.

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MICE

START Summit injects innovation into Europe’s startup conference scene

Posted on January 15, 2024

START Summit offers an innovative take on entrepreneurship conferences – entirely student-run it gives a fresh perspective on Europe’s startup landscape.

It’s scheduled for March 21-22, 2024, in St. Gallen, Switzerland.

The history of START Summit dates back to 1997 when it was established as START Global by students from the University of St. Gallen. They initially organised the START Forum. START Summit was later established as one of the Global Projects and had its first event in 2007. In 2015, the first ‘big Summit’ took place on the campus, and in 2016, the event relocated to the Olma Messen St.Gallen, the biggest exhibition hall in the city.

Fast forward to 2023, and START Summit attracted over 6,000 participants and featured 150+ speakers.

In 2024, another milestone awaits, as the event will be one of the first to take place in the newly constructed St.Galler Kantonalbank Halle, the largest hall at the Olma Messen.

While there are numerous startup conferences worldwide, what truly sets START Summit apart is that it’s entirely run by students.

From the second year students can take responsibilities across the variety of positions available to manage the entire event. Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits.

I travelled to St. Gallen to meet the team from START Global at a small event co-organised by them and to learn more about their work and the innovation that comes out of this event. The event was held on campus, at the Square building, where they held a panel discussion and a keynote with founders and a venture capital firm. Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you.

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Destinations

New hotel in Munich for large events: Munich Marriott Hotel City West

Posted on December 4, 2023

Since its grand opening on September 7, 2023, the Munich Marriott Hotel City West has established itself as a major player in Munich’s event and hospitality scene, effectively addressing the high demand for hotels with large event space and guest room capacity. It was purposefully designed with a central focus on catering to corporate events.

I first visited the Munich Marriott Hotel City West during the final stages of construction in August. Witnessing its remarkable transformation into a fully operational hotel by October was impressive, and here I want to share with you a full breakdown of its spaces and offerings for business events.

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MICE

Event industry professionals statement and guidance on the situation in Israel

Posted on October 13, 2023

A group of event professionals has united to address the conflict and provide guidance to the events industry on what steps it should take.

The terrorist attacks that took place in Israel and the ongoing events in the region have had a global impact on Jewish communities, and this situation is also directly affecting our friends and colleagues in the event industry, both in Israel and around the world.

The response from event associations and bodies within the industry has been slow and limited and as we write this many have still not released statements. As the situation continues to develop and uncertainty remains, it has been reported by multiple sources that events in Israel have already been cancelled, including events not scheduled until 2024.

The impact is not limited to events in Israel. The situation has sparked demonstrations in cities worldwide, which may have consequences for your event and its attendees.

The events industry is about fostering connections, building a sense of community, promoting inclusion and understanding. Throughout its history, the industry has faced numerous crises, and in the past, event organisations have been slow to respond, often requiring pressure to issue statements. Many event professionals find it hard to comprehend the lack of support within the industry on the unfolding events in Israel.

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MICE Destinations

Destination guide for sustainable venues in Stuttgart

Posted on September 27, 2023

Everyone is familiar with one side of Stuttgart’s story—its fame as the birthplace of the first car and its dominant presence in the automotive sector. Yet, there’s a less explored narrative that’s now emerging.

There’s a lot happening in Stuttgart right now, especially in its transformation into a leading destination for sustainable events.

Attending Urban Future event

A prime example of Stuttgart’s green transformation is the Urban Future event I attended last June. It drew over 2000 participants dedicated to sustainable urban development. I listened to speakers discuss efforts to make the city livelier for its residents.

One of the sessions I attended was called ‘If Stuttgart must not become Detroit, what will it become?’ and it highlighted city transformations that can be seen also in Stuttgart.

The city attracts new talent to avoid population decline and brain drain and besides the automobile industry there are other clusters in the Stuttgart region. These include quantum computing, green tech, medical technology and AI.

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