Business events in Stuttgart: hotels, unique venues, experiences, sustainability

Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. But there’s much more to this dynamic destination. 

Stuttgart is constantly evolving, offering a unique setting for hosting business events.

In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process.

Areas of business expertise in the Stuttgart region

The automotive industry has a strong presence in the region, but it’s far from the only sector driving innovation here. 

Stuttgart region is also home to thriving clusters in mobility, energy and environment, engineering, financial sector, bio and medical technology, creative industries, aerospace and information technology. 

This diverse economic landscape strengthens Stuttgart’s reputation as an innovation hub and also makes it an attractive setting for business events. It is offering attendees insights into leading industries and innovative research. Venues and experiences linked with world changing corporate history and the sense of pioneer spirit await delegates.

Through the Baden-Württemberg International initiative, government, academia, and industry work together to anticipate the ‘next big thing,’ making the region increasingly attractive for businesses and investment and supporting internationalisation.

Stuttgart Region is home to an impressive array of international companies, including Mercedes-Benz, Porsche, Bosch, IBM and Hewlett-Packard. 

Beyond these global brands, the region’s economy is strengthened by medium-sized businesses (SMEs), which play a key role in driving the region’s prosperity and innovation.

Your guide to Frankfurt’s largest airport event venue: Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center

Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center

The Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center represents the first dual-brand concept for Marriott International.

Located at Frankfurt Airport, Europe’s busiest airport, it is also one of the largest airport hotels in Europe.

Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center are located under one roof, so guests have added convenience for both their stay and events. Once inside, there’s a lot to discover, and in this blog post, I’ll take you through everything these two hotels have to offer.

Geneva: your guide to a top business event destination 

The innovation that began in Geneva has had a profound impact on the world. I’m referring to the invention of the World Wide Web (WWW) by Tim Berners-Lee, a British scientist who created it in 1989 while working at CERN. This ground-breaking development has always fascinated me. 

Fast forward to 2024, and I had the opportunity to visit this iconic venue with the Geneva Tourism & Conventions Foundation and the Switzerland Convention & Incentive Bureau.

But CERN wasn’t the only highlight of my visit. I also discovered Geneva’s offerings as a MICE destination. The city is renowned as an international hub for science and technology, banking and finance, watchmaking and luxury, sports, and the flavours and fragrances sectors.

Despite its international and cosmopolitan vibe, Geneva is compact and offers a unique Swiss experience. Some ideas include visiting vineyards, booking a fondue evening for your group in one of the historic restaurants, or hosting a watchmaking workshop. This combination of a cosmopolitan city with bespoke Swiss experiences is unique to Geneva and cannot be found elsewhere.

Moreover, the city is continuously evolving, with new hotels and venues opening. In this comprehensive guide, I’ll show you how the city’s compact size, combined with its global outlook, creates the perfect environment for business events.

InterContinental Berlin: Luxury of Space for Meetings and Events in Central Berlin

The InterContinental Berlin, a landmark hotel in the city, has been a symbol of luxury since it opened in 1958 and joined the InterContinental Hotel Group in 1978. InterContinental Berlin has consistently renovated itself to stay current and uphold its reputation as a modern and luxurious hotel. The recent renovation of InterContinental Berlin perfectly captures the new concept of ‘Luxury of Space’ for meetings and events. Located in Central Berlin, the hotel emphasises its commitment to providing expansive, state-of-the-art facilities for meetings and events.

The most recent renovation, completed from 2019 to March 2023, involved a €64 million investment. This extensive renovation modernised 558 rooms, the Marlene Bar, the Michelin-starred restaurant Hugos, the lobby, the Club InterContinental Lounge, and the event spaces, incorporating new designs and the latest technology.

Lobby at InterContinental Berlin

Sustainable event planning ideas in Zurich 

Zurich is recognised globally for its commitment to sustainable event planning. 

According to a survey by Zürich Tourism in collaboration with C&IT Magazine, 97% of event organisers consider environmental impacts in their planning processes. However, despite their commitment, 35% of these organisers face significant challenges. 

Among these challenges is the difficulty of selecting destinations and venues that align with their sustainability goals. 

To assist event organisers in overcoming the challenges of planning sustainable events, I share practical and straightforward strategies for sustainable event planning. 

My insights are based on firsthand experiences from the ‘Go Sustainable’ study trip, organised by the Zurich Convention Bureau in collaboration with the Lucerne Convention Bureau

This event showcased sustainability initiatives and demonstrated them through creative and innovative examples of sustainable event planning ideas in Zurich.

These ideas will support your commitment to sustainable event planning, no matter where you are in your journey.