Industry events

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Compelling content is crucial for any organisation. After all, it is frequently the first point of contact that people have. Therefore, you should not leave anything to chance with respect to crafting the most appropriate message to strengthen your brand and position your business within the marketplace. You need a proven professional on your side, someone to help you from start to finish. 

With years of experience and international expertise, we work with a variety of travel industry professionals, including convention bureaux, event venues, hotels, destination management companies and agencies. Irrespective of the project, the goal is the same: to provide valuable support and services that help people perform their jobs more effectively and grow their businesses. 

Our extensive knowledge of the event planning industry, as well as having an impressive array of international contacts and a team of industry-leading experts, ensures that each client receives the attention and results that they require. 

The following outlines the ways in which we can make your job easier: 

Live Event Coverage 

Our industry is all about communication and the value of face-to-face interaction, and there are many companies that provide live event coverage. However, not everyone understands the intricacies that are specific to the MICE market. With our years of experience and insight into the intricacies of this market, we are uniquely positioned to provide results-oriented on-site coverage at leading business events globally. 

Time and time again, industry studies have proven the value of in-person, face-to-face meetings and events for networking, education, fostering relationships and doing business. And our approach to high-quality, on-site coverage does more than just reinforce the message and enhance the experience for attendees. It also maximises long-term effectiveness and Return on Investment (ROI), by providing content that will reach a wider audience, long after the event ends.

Whether it be words, photos, video or voice, our team is well versed at creating and managing online content that gets results. Each program and solution is designed and tailored to serve the specific professional and commercial goals of each client, while simultaneously engaging and inspiring their target audience. 

Social Media Campaigns 

With respect to realising the potential of social media to drive home an organisation’s message, we know how to grow your target audience like no one else. To be successful, a social media campaign must focus on long-term goals because it reinforces brand identity and encourages engagement. And Irina’s team is ready to play a crucial role in getting you to your goal, whether that means building event attendance, generating buzz about new offerings, encouraging interaction or providing attention-gaining coverage of FAM trips. 

No social media campaign is the same, so it is important to work with someone who understands what you need. We will help you to identify goals, develop an effective strategy and tap into a wealth of social media and MICE expertise to devise a winning formula. After all, MICE is a face-to-face business, and therefore online engagement must drive offline sales to be successful. And with our expertise, you will be on the right path. 

Training and Consultancy 

When you work with us, it is similar to adding a skilled expert to your own staff. Our team can train and consult on a variety of issues, from social media to content creation and management, from on-site content strategies to video production — all with a strong focus on the MICE segment. We share the knowledge and expertise derived from years of experience, providing every client with the tools they require to move their content strategy to the next level. 

If you have a strong desire for new ideas and a fresh, educated perspective on how to move your organisation to the next level, we can review and analyse your current positioning, identify challenges and define goals to create a comprehensive plan, all while training staff on the intricacies and strategies for success. We can also create training materials to ensure that your staff understands the strategy and is able to keep it on target as your organisation moves forward.

Creative Content

Maintaining a consistent brand presence online is important for any business or organisation. Our team is skilled at designing compelling content that strengthens your brand identity and maintains quality standards, while serving your organisation’s goals across key online platforms. Our expert team reviews each client’s situation, to provide you with the best options to meet your requirements.

Irina’s years of experience as a blogger and content producer within the MICE market make her and her team the perfect partner to help you craft an effective voice and message to truly engage your target audience. And let us not forget that multimedia is the future; our team can produce everything you need to further enhance your brand, from on-location shoots to on-site video coverage and video testimonials. 

Content marketing is vital for building a successful business. It can help you to improve your SEO, position you as a thought leader in your area of specialty, increase your brand awareness, generate more leads and strengthen the bottom line. Irina’s team can help you tell your brand’s story in the most effective way possible, to obtain the results you need. 

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