The 15-Minute City concept is the biggest trend right now in the events industry. It refers to creating urban environments where residents can access their essential needs within a 15-minute walk or bike ride from their homes.
This trend is gaining popularity as more people seek to:
- Reduce their carbon footprint
- Enhance their overall well-being
- Have deeper community engagement
While the concept applies to private lives, it has a big influence on the events industry, too.