Tag: MICE Kassel
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Shining a spotlight on an under-the-radar MICE destination: Illerhaus Marketing MICE Branchentreff premiere in Kassel
Recently, I’ve been asked what trends I see for the MICE industry for 2020. One of these trends, in my opinion, is the rise of the 2nd– and 3rd-tier MICE destinations. These are the rising stars of the MICE industry; they are smaller, affordable and offer good value for money but are still under the…
