This year’s ITB Berlin ended for me on a high note. It was my second year attending the MICE @ ITB Berlin programme (third time at ITB Berlin), and I was positively surprised to see the interest from the international MICE community.
While the programme has been running as the ITB MICE Day since 2009, this year it was in a bigger format and over three days. The three new pillars are MICE Hub for exhibitors, MICE Forum for education and the MICE Night for networking. Interestingly enough not many people know about it, but it slowly starts picking up thanks to the international press coverage and the stronger communication and branding. This programme is organised by the official MICE @ ITB Berlin partner Verband der Veranstaltungsorganisatoren e.V. (VDVO), and they did an outstanding job bringing it to an international level.
Under the campaign #everythingiscloser we went to visit the capital of Denmark, Copenhagen in September for 24 hours to discover everything MICE related. Copenhagen is an easy to access city where it’s also easy to get around by foot, bike or public transport. This reflects the Danish way of living, sustainable practices, active way of life and modern infrastructure.
After this short but eventful trip we can honestly say that we are now closer to…
I arrived in Copenhagen for a short 24 Hours press trip with Visit Denmark and was greeted by Erik from Visit Denmark and my colleague Kim who arrived early noon and had some time already to explore the city.
Luckily, it wasn’t my first time in Copenhagen, so the short and condensed time for all the activities we had planned ahead didn’t make me nervous, in contrary; the agenda was packed with new and exciting activities to showcase the latest openings in the city which we were eager to explore the following day.
Back in 2014 I was in Copenhagen for the #BeeSustain Tweet Tour and a few months later the same year I was back for the #MIND fam trip and attended the #Meetovation training. These experiences introduced me to the city’s sustainable strategy, and showcased how local suppliers can support event professionals to get higher ROI on meetings by implementing the Danish Meeting Design. One year later I was back on a private visit to revisit favourite parts of the city.
Three years on, and Copenhagen is still on the forefront of sustainability and creative Danish Meeting Design, with more new venues and developments to explore. Moreover, the city is more connected and everything just got closer.
On 31 July 2017 Paris was officially awarded to host the 2024 Summer Olympics. This is fantastic news for event professionals who are forward thinking and looking to offer their delegates a unique once in a lifetime corporate hospitality experiences at a major international event.
As we were expecting for this to happen, three weeks earlier, The MICE Blog and Atout France held an event in London at the Hoxton Shoreditch Hotel about Corporate Hospitality in France. At the event there was a lot of discussion about the Olympics, and now we are glad to say that this became a reality.
A survey conducted among top UK event agencies by C & IT shows positive outlook for incentive travel. The results, published in July 2017 show positive growth specifically for B2B incentives in 2017, with growing popularity of long-haul destinations, including South America and Asia. Additionally, according to Meeting Professionals International (MPI) quarterly Meetings Outlook report published in May 2017, meeting budgets are raising, giving more creative freedom to planners to pitch for favourite long haul destinations.
Given the positive outlook for long haul incentive travel and good budgets, I take this opportunity to present you with a destination you might well consider for your next corporate event – Thavorn Hotels & Resorts in Phuket, Thailand.