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MICE Destinations

Swiss Sustainability Forum to lead a sustainability agenda in Bern

Bern’s positioning as a leader in the energy and environmental sector, and its easy accessibility within Switzerland and from neighbouring countries, make it the most suitable city to host the Swiss Sustainability Forum

Organised by media company NZZ Connect and as part of the overall initiative Sustainable Switzerland by Neue Zürcher Zeitung, the highly ambitious event, the Swiss Sustainability Forum, will take place from 22 to 24 September 2022 at the Kursaal Convention Centre in Bern. 

I interviewed Isabel Niklaus, Lead Ecosystem Sustainability, who is responsible for events that are part of the sustainability projects at NZZ Connect including the Swiss Sustainability Forum and Impact Finance Forum. 

Circular Economy Entrepreneurs 2021. Photo credit: NZZ Connect.

Bedload Experts Meet in Interlaken for an International Symposium

The international community of bedload specialists met in Interlaken in late 2021 to address current and future issues regarding the implementation of restoration measures in Switzerland.

Wasser-Agenda 21, a forum and network organisation for Swiss water stakeholders, organised the first International Symposium on Bedload Management which took place at the Lindner Grand Hotel Beau-Rivage in Interlaken from 8 to 10 November 2021. I interviewed the event organiser, Dr. Carlos R. Wyss, Project Manager at Wasser-Agenda 21, who gave insights into the event design process. 

Destination spotlight Bern, Switzerland: Site visit from 28–30 August 2020 for Event Planners Talk e-conference

When the idea to stage an international, multi-day conference in Bern was born back in 2018, we didn’t know how things would turn out, and that we’d need to change our plans upside down. From a four-day live event format, the conference turned into an e-format and was live-streamed from Bern, Switzerland from 28–30 August 2020.

We worked closely with destination Bern – the Bern Convention Bureau, Switzerland Convention & Incentive Bureau and local hotel partners where the sessions were filmed: Hotel Schweizerhof Bern & THE SPA, Hotel Bellevue Palace Bern and Kongress + Kursaal Bern AG. 

The Wadden Sea Experience: ‘You can’t explain what I have experienced’

‘You can’t explain what I have experienced’, say visitors to the Wadden Sea area. After visiting this region from 14–15 October, specifically Esbjerg, Ribe, Fanoe Island and the Wadden Sea National Park, which is also a UNESCO World Heritage site, I’d like to share with you what particularly impressed me and in my opinion made this experience so one of a kind. This was our visit to the Wadden Sea, which, according to UNESCO ‘is one of the last remaining large-scale, intertidal ecosystems where natural processes continue to function largely undisturbed.’ Furthermore, the date of our trip was intentionally selected to experience the Black Sun phenomenon, which is an extraordinary natural wonder to witness in autumn and spring. 

In my previous post highlighting this newest MICE destination of Denmark—the Wadden Sea Area—, I shared with you the background about Meet & More, which forms part of Business Esbjerg, and their scope of venues and activities for corporate events. As the name indicates, there is more to the meeting element, and in the Wadden Sea National Park, there are several activities that you can take part in that make for an outstanding, once-in-a-lifetime experience that can’t be enjoyed anywhere else and will add much ‘more’ to the business event. 

ENIT – Italian National Tourist Board sparks CURIOSITY and feeds the imagination of corporate event planners to discover Italy

In June of this year, I attended a corporate event in Italy for the first time. It was in Trento, a mountain destination close to Switzerland and Austria. I visited some highly unique venues (one was previously a tunnel, the second a museum), had the best pizza I’d eaten in years, took coffee breaks highlighting Italian’s best espresso, and loved the warm hospitality of local people, some of whom couldn’t speak English, but I always found a way to handle the situation. This business trip was a short getaway, but it felt like holidays and not a conference. I set for myself a goal to explore Italian’s MICE destinations further. 

Strong international growth for Italy 

Fortunately, this opportunity already materialised this year when I attended an event organised by ENIT (the Italian National Tourist Board) on 22 October at the Baur au Lac hotel in Zurich, Switzerland. This event was part of the annual roadshow in three German-speaking countries, and after Zurich continued to Munich in Germany and Vienna in Austria. This year marks the 100-year anniversary for ENIT, which is responsible for promoting Italy internationally as a travel destination. Since 2016, ENIT has had a new business structure that optimises resources in order to increase the efficiency of expenditure and promotion to foster the growth of key geographical markets. Its promotional activities have been proved successful, and in 2018, Italy surpassed France in international overnight stays, and it’s catching up with Spain. Italy also has very strong performance in the association meetings market, and according to the 2018 ICCA rankings, it ranked sixth internationally and fifth in Europe for the number of meetings that took place.