Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. But there’s much more to this dynamic destination. 

Stuttgart is constantly evolving, offering a unique setting for hosting business events.

In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process.

Areas of business expertise in the Stuttgart region

The automotive industry has a strong presence in the region, but it’s far from the only sector driving innovation here. 

Stuttgart region is also home to thriving clusters in mobility, energy and environment, engineering, financial sector, bio and medical technology, creative industries, aerospace and information technology. 

This diverse economic landscape strengthens Stuttgart’s reputation as an innovation hub and also makes it an attractive setting for business events. It is offering attendees insights into leading industries and innovative research. Venues and experiences linked with world changing corporate history and the sense of pioneer spirit await delegates.

Through the Baden-Württemberg International initiative, government, academia, and industry work together to anticipate the ‘next big thing,’ making the region increasingly attractive for businesses and investment and supporting internationalisation.

Stuttgart Region is home to an impressive array of international companies, including Mercedes-Benz, Porsche, Bosch, IBM and Hewlett-Packard. 

Beyond these global brands, the region’s economy is strengthened by medium-sized businesses (SMEs), which play a key role in driving the region’s prosperity and innovation.

Since its grand opening on September 7, 2023, the Munich Marriott Hotel City West has established itself as a major player in Munich’s event and hospitality scene, effectively addressing the high demand for hotels with large event space and guest room capacity. It was purposefully designed with a central focus on catering to corporate events.

I first visited the Munich Marriott Hotel City West during the final stages of construction in August. Witnessing its remarkable transformation into a fully operational hotel by October was impressive, and here I want to share with you a full breakdown of its spaces and offerings for business events.

Munich is a prime international MICE destination. It’s a superbly connected and modern city where tradition meets a cosmopolitan lifestyle.

Today Munich welcomes a new venue highlight with the opening of the Munich Marriott Hotel City West. 

The hotel brings an additional 398 rooms to Munich, along with 2,326 square meters of event space. Only a few hotels in Munich offer such a large capacity in both rooms and event space, making this hotel’s size a game changer for the city.