It´s Monday, and it´s the first working week of the New Year. So how about some inspiration in form of event marketing?
If you read one of my previous posts “St. Moritz Art Masters – World Class Event at Top Destination”, you may be already familiar with what I´m going to present you.
So what is it about?
Events promote a number of inspirational quotes. When you read them you don´t think about the event, you may not be even aware that such an event exists, until you look on the bottom right or left of the poster and you realise that this relates to the event. I don´t see it very often, this is only the second time I encounter such marketing strategy and I find it very interesting and interactive (and inspiring, of course). I wish to see more events doing it, it´s a sophisticated way to use print media (no need to move completely to digital) and it just proves in what diverse and original ways you can promote your event. Think out of the box.
Have you seen such marketing elsewhere?
From 23.08- 01.09.2013 the St. Moritz Art Masters, partly an outdoor public event will take place in St. Moritz and surrounding villages. During the event period art pieces are spread around St. Moritz and you can enter exclusive locations, including the private bank Julius Bär and Kempinski Grand Hotel des Bains to see the exhibitions.
Most of the exhibitions are free of charge, some may include small fee and some are exclusive for members, sponsors and their clients.
I visited this event in 2010 and can definitely recommend it and would be more than happy to visit it again. It is great to see how the small town transfers itself for the art lovers, with interesting art pieces spread around and you just want to walk around and discover more of it.
Here I gathered for you some of my impressions:
Photos: The MICE Blog
Going through my pictures I bumped into this one memorable event I attended in 2010. The White Turf St. Moritz is a horse race, but what makes it unique is the fact that it takes place on the frozen lake.
St. Moritz is a luxury Swiss resort and during the winter it hosts other prestigious sporting events such as the Polo World Cup on Snow and the Cresta Run. In addition it hosted the Winter Olympics in1928 and 1948.
Even though the temperatures were below 0 degrees it was an outdoor event with all the catering facilities, races and sponsor exhibits outdoor. The weather didn’t stop event attendees and the atmosphere was great.