Sustainable event planning ideas in Zurich

Posted on July 29, 2024

Zurich is recognised globally for its commitment to sustainable event planning.

According to a survey by Zürich Tourism in collaboration with C&IT Magazine, 97% of event organisers consider environmental impacts in their planning processes. However, despite their commitment, 35% of these organisers face significant challenges.

Among these challenges is the difficulty of selecting destinations and venues that align with their sustainability goals.

To assist event organisers in overcoming the challenges of planning sustainable events, I share practical and straightforward strategies for sustainable event planning.

My insights are based on firsthand experiences from the ‘Go Sustainable’ study trip, organised by the Zurich Convention Bureau in collaboration with the Lucerne Convention Bureau.

This event showcased sustainability initiatives and demonstrated them through creative and innovative examples of sustainable event planning ideas in Zurich.

These ideas will support your commitment to sustainable event planning, no matter where you are in your journey.

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Sustainable event planning ideas in Lucerne

Posted on July 8, 2024

Nowhere else in Switzerland can you find the unique combination of city, lake, and mountains in such close proximity as in Lucerne.

Just under an hour by train from Zurich, Lucerne offers a quintessential Swiss experience, complete with top-notch infrastructure for business events.

I recently visited Lucerne to attend the ‘Go Sustainable’ study trip, organised by the Lucerne Convention Bureau in collaboration with the Zurich Convention Bureau. This event brought together both destinations to showcase to event planners the extensive possibilities for organising sustainable events.

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MICE Destinations

St. Gallen: Your Complete Guide to a Top Business Event Destination

Posted on July 3, 2024

St. Gallen, located in the heart of Eastern Switzerland, is rapidly emerging as a leader of innovation and entrepreneurship.

The city has a strategic location with direct transportation links to Germany, Austria, and Liechtenstein. It blends its rich historical background with its emerging status as a leading global destination for business events.

Traditional industries like precision engineering and textiles continue to anchor its economic stability. At the same time, St. Gallen is embracing a new identity. This is shaped by cutting-edge research and the fresh dynamism of startups.

This transformation is largely fueled by the collaborative efforts of local institutions. These include: University of St. Gallen, Eastern Switzerland University of Applied Sciences (OST) and the Cantonal Hospital of St. Gallen. These collaboration is bridging the old with the new.

During my visits to St. Gallen in September 2023 and March 2024, the city’s innovative spirit was unmistakable.

St. Gallen is now making significant advancements in sectors such as IT, healthcare, and agriculture. This progress is further fuelled by proactive government initiatives supporting startups.

With an investment strategy aimed at empowering entrepreneurs, the local government is enhancing St. Gallen’s economic landscape. This approach helps the city raise its global standing. It puts St. Gallen on par with top-tier destinations like London and Berlin in attracting global talents and events.

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Venues

Inside the Spectacular Grand Opening of Munich Marriott Hotel City West

Posted on March 18, 2024

The Munich Marriott Hotel City West is the most important hotel opening of 2023 in the city.

This is because of the large room and event space capacity. The hotel, with 398 rooms and 2440 sqm of event space spread across 20 event spaces, can accommodate large events.

The Munich Marriott Hotel City West hosted the Grand Opening to celebrate this big milestone for the Marriott brand. It showed what it’s capable of. And it was GRAND!

It took place on 8 February 2024. Over 600 guests attended, among them were event agency owners and in-house event planners from the major corporations based in the region.

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MICE

START Summit injects innovation into Europe’s startup conference scene

Posted on January 15, 2024

START Summit offers an innovative take on entrepreneurship conferences – entirely student-run it gives a fresh perspective on Europe’s startup landscape.

It’s scheduled for March 21-22, 2024, in St. Gallen, Switzerland.

The history of START Summit dates back to 1997 when it was established as START Global by students from the University of St. Gallen. They initially organised the START Forum. START Summit was later established as one of the Global Projects and had its first event in 2007. In 2015, the first ‘big Summit’ took place on the campus, and in 2016, the event relocated to the Olma Messen St.Gallen, the biggest exhibition hall in the city.

Fast forward to 2023, and START Summit attracted over 6,000 participants and featured 150+ speakers.

In 2024, another milestone awaits, as the event will be one of the first to take place in the newly constructed St.Galler Kantonalbank Halle, the largest hall at the Olma Messen.

While there are numerous startup conferences worldwide, what truly sets START Summit apart is that it’s entirely run by students.

From the second year students can take responsibilities across the variety of positions available to manage the entire event. Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits.

I travelled to St. Gallen to meet the team from START Global at a small event co-organised by them and to learn more about their work and the innovation that comes out of this event. The event was held on campus, at the Square building, where they held a panel discussion and a keynote with founders and a venture capital firm. Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you.

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